Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. Job Responsibilities : GTM Strategy Development: Lead the development and execution of GTM strategies for Razer’s product launches in the Asia-Pacific region, including conducting In-depth market research, defining product positioning, and driving go-to-market readiness across all key markets. Market Insights: Proactively monitor and analyze industry trends, competitor activities, and customer preferences across the AP region. Translate insights into actionable recommendations that influence product roadmap decisions and marketing strategies. Product Lifecycle Management: Manage product lifecycle activities, including launch planning, tracking product performance, and end-of-life strategy. Pricing Strategy: Lead pricing analysis and strategy development in collaboration with cross-functional teams. Sales & Marketing Alignment: Drive alignment between sales and marketing teams on forecasting, campaign planning, and demand generation initiatives. Serve as a key stakeholder in ensuring commercial goals are met. Channel Enablement: Develop and oversee training materials and sessions for regional distributors, retailers, and partners to enhance product knowledge. Marketing Execution Oversight: Partner with the Marketing team to lead campaign execution, including strategy alignment, content direction, audience targeting, and performance tracking. Product Launch Execution: Own the coordination and execution of NPI launches, ensuring seamless communication and alignment between global divisions, sales teams, and channel partners.. Market Performance & Analysis: Drive data-driven decision-making by overseeing the collection, analysis, and reporting of product performance data, customer feedback, and market trends. Present findings and strategic recommendations to senior stakeholders. Pre-Requisites : Bachelor’s degree in business management, Marketing, or a related field. 8-10 years of experience in product marketing, GTM strategy, or a related field. Strong analytical skills with a data-driven mindset, able to interpret data and provide insights. Ability to collaborate effectively with cross-functional teams, including Sales, Marketing, and Operations. Strategic thinker with strong attention to detail and a solution-oriented approach to problem-solving. Proven ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and stakeholders simultaneously. Solid understanding of the tech product lifecycle, with hands-on experience managing NPI processes and product performance tracking. Experience in Consumer Electronics or Direct-to-Consumer industries is a plus. Passion for gaming and familiarity with the gaming and consumer electronics industry is an advantage. Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best. Are you game? At Razer, you’ll be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services. Guided by our mission “For Gamers. By Gamers.”, we create cutting-edge products and experiences that define the ultimate gameplay. Staying true to our mission, we’re relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry. At Razer, you won’t just witness this evolution; you’ll help drive it. Joining Razer means being part of a global mission to bring gamers closer to the games they love. Whether you’re crafting the next generation of gaming gear or powering our global operations behind the scenes, you’ll take on meaningful work in a truly international, cross-cultural environment. The journey toward Being Phenomenal isn’t always easy, but gamers excel through teamwork, grit, and problem-solving. Our people are what make Razer exceptional. Together, we’ll take Razer to even greater heights. Razer is proud to be certified a Great Place to Work® in both the United States and Singapore, and recognized as a Singapore Top Employer by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one. Equal Opportunity Employer At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed — including for disability or religious practices — so every team member can perform and contribute at their best.

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