Core Responsibilities: •Lead annual brand reviews, strategic workshops, and long-term portfolio growth planning; define annual brand strategies, business objectives, and A&P investment priorities. •Drive consumer-led growth strategies by identifying emerging consumer trends, cultural shifts, and market opportunities through deep collaboration with insights team; translate insights into actionable innovation and growth roadmaps. •Develop and lead social, content, and influence-led marketing ecosystems; build scalable content strategies that drive ongoing consumer engagement across creators, influencers, and communities. •Translate global brand positioning into locally relevant China activation strategies; lead integrated campaigns connecting brand storytelling, consumer experience, social content, media, and L3F touchpoints. •Partner with Trade Marketing and Commercial teams to develop channel activation frameworks and ensure seamless strategy-to-execution across all regions and channels. •Establish clear M&E frameworks across major initiatives; manage A&P budgets with a focus on maximizing ROI and challenging partners to deliver value. •Support VP Marketing in delivering strategic priorities; lead cross-functional project teams and strategic initiatives. •Build, coach and inspire high-performing teams; develop marketing capabilities and drive a collaborative, consumer-centric culture. • Key Requirements: •Bachelor's degree or above; 10+ years of progressive marketing leadership experience, with preference for beauty industry or Chinese local lifestyle brands. •Proven track record of delivering brand growth, unlocking new market opportunities, and driving portfolio performance. •Deep expertise in social-first, influence-led, and content-driven marketing with a strong grasp of emerging technologies and AI-enabled capabilities. •Strong strategic thinking, business acumen, and financial management skills with experience managing P&L and investment prioritization. •Demonstrated people leadership, stakeholder influence, and cross-functional collaboration skills. •Fluent in both English and Chinese (written and spoken). Job Posting End Date: Target Hire Date: 2026-10-01 Target End Date: Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Brand Director, Spirits.

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