Summary Are you passionate about creating seamless customer experiences, optimizing online performance, and turning data into business impact? We are looking for a Senior Marketing Automation Specialist (m/f/n) who will take ownership of our global customer journey ecosystem, lead experimentation initiatives, support strategic product launches, and champion AI-driven innovation across marketing operations. Job description In this role, you'll have the opportunity to influence customer engagement across email and in-product customer journeys, collaborate with international stakeholders, and help define the next generation of marketing automation, personalization, and AI-driven engagement capabilities. What You'll Do Own and optimize automated email and in-product messaging (IPM) customer journeys, transactional communications, and lifecycle programs that drive engagement, retention, product adoption, and business growth. Lead email and IPM experimentation, personalization, and optimization initiatives, leveraging customer insights, A/B testing, and data analysis to continuously enhance performance and customer experience. Act as the Global Marketing Automation Lead for key Consumer and B2B product launches, partnering with Digital Sales and Product teams to deliver impactful customer communications. Transform data into strategic decisions by analyzing campaign performance and customer behavior, and translating insights into actionable recommendations for stakeholders. Drive AI-powered innovation by identifying opportunities to improve marketing effectiveness, efficiency, and scalability through automation and emerging technologies. Collaborate across global teams, providing expert guidance on marketing automation strategy, best practices, and customer lifecycle optimization. Please note this role is a maternity leave cover. What We're Looking For Proven experience in marketing automation, lifecycle marketing, CRM, or customer journey optimization. Strong analytical mindset with the ability to translate data into business actions. Experience designing and evaluating A/B testing programs. Knowledge of customer segmentation, personalization, and retention strategies. Hands-on experience with reporting and analytics tools such as Power BI and Google Analytics. Strong stakeholder management and presentation skills. Passion for innovation, continuous improvement, and leveraging AI to solve business challenges. Ability to work independently, prioritize effectively, and influence cross-functional teams in a global environment. Why Join Us? Own high-impact global customer journeys reaching millions of users. Shape marketing automation strategy rather than simply execute campaigns. Work at the intersection of marketing, technology, data, and AI. Collaborate with international teams and senior stakeholders. Drive measurable business growth through optimization, experimentation, and innovation Basic wage component (gross): from 3000 EUR Performance bonus 2 times per year up to 15% of the basic salary paid for the evaluation period (usually 6 months). The final basic wage component can be increased according to the unique individual skills and experiences of the selected candidate. #LI-LV1 #LI-Hybrid #senior Benefits Health & well-being BenefitPlus Healthcare (check-ups/annual programs) Multisport card Travel card "električenka" Supplementary pension saving Sick days Family Marriage allowance Childbirth allowance Parental contribution ESET family events (Family day, St.Nicholas) Office Refreshments in the office (fruits, coffee, soft drinks) Let´s get together breakfast Activity room, quiet room ESET events (Žranica, Christmas party..), teambuildings Other Loyalty allowance Loyalty extra days off Loyalty cake Loyalty glass award Refer a friend Christmas presents Discounts from external providers Primary location Bratislava Additional locations Time type Full time Join ESET Talent Community and we will contact you. This is an option for candidates who haven't found any interesting job opening and would like to send us their CV. ESET® provides cutting-edge digital security to prevent attacks before they happen. By combining the power of AI and human expertise, ESET stays ahead of known and emerging cyberthreats — securing businesses, critical infrastructure, and individuals. Whether it’s endpoint, cloud or mobile protection, our AI-native, cloud-first solutions and services remain highly effective and easy to use. Driven by science, ESET technology includes robust detection and response, ultra-secure encryption, and multifactor authentication. With 24/7 real-time defense and strong local support, we keep users safe and businesses running without interruption. An ever-evolving digital landscape demands a progressive, evidence-based approach to security. ESET is committed to world-class scientific research and powerful threat intelligence, backed by R&D centers and a strong global partner network. ESET's purpose is not only to provides cutting-edge digital security, but also to actively contribute to a more innovative and responsible society in terms of education, science and research. At ESET, diversity, equity, and inclusion (DEI) are integral to our corporate culture. We believe in creating a respectful environment, where everyone feels valued and respected, welcoming applications from individuals of all backgrounds, including race, gender, age, religion, disability, and sexual orientation. Learn more about ESET.

Senior Customer Journey & Marketing Automation Specialist (m/f/n).

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