- Develop strong relationship with key farmers and influencers in assigned area, optimizing customer reach
- Co-develop campaign plans with Area Sales Manager, Regional Sales Manager and leads the Field Promoters in execution his area in line with over-all crop/product strategy
- Strategically impact the buying decision of farmers and influencers in alignment with (versus turning these into sales) country’s Go-To-Market strategy.
- Provide technical support to growers as needed ensuring product and customer service satisfaction with Syngenta
Accountabilities:
- Conduct analysis of assigned area to define area potential and allocate resources to optimise Syngenta market share and achieve goals.
- Feedback market needs in his assigned area providing accurate information/insights for the development of channel programs.
- Partner with Area Sales Manager or Regional sales Manager in preparing accurate consumption targets and achieving these in line with his area budget.
- Implement Grower campaigns for assigned sales area in line with Syngenta Crop Solutions strategy maximizing consumption potential.
- Execute programs that allow for Syngenta product and services testing with farmers, according to the direction of commercial management team.
- Ensure HS&E and Compliance policies are implemented within the sales area in line with company policy.
- Provides coaching for the development of Field Promoters.
- Makes efficient use of resources under his area of responsibility.
- Bachelor’s degree in Agriculture, Agribusiness, or a related field.
- Minimum 2 year working experience in crop protection products or seeds industry.
- Familiarity with the agriculture industry trends and business models.
- In depth knowledge of Syngenta’s and competitor’s products and offers.
- Understanding of Syngenta’s value proposition and GTM strategy.
- Strong interpersonal and communication skills with people from all levels-growers & key influencers.
- Ability to speak the local language/dialect