Job Description: Job Description: Strategic Research & Insight Discovery Conduct market, industry, and consumer research. Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks. Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies. Strategy Development & Campaign Narrative Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs. Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches. Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations. Cross-Functional Collaboration & Proposal Management Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions. Review, refine, and finalize pitch decks/proposals prior to major client presentations. Adjust and optimize strategic directions based on internal feedback and client inputs throughout the pitch process. Client Engagement & Execution Alignment Participate in client briefs, Work-In-Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team. Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables. Qualifications & Experience Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Appreciate for short-course or training new technology such as AI. Experience: 10–15+ years of strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts. Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks. High flexibility and strong openness to new thinking, modern approaches, and emerging channels. Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams Location: Ho Chi Minh City Brand: Dentsu Redder Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term) Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

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