Job Description: 職位簡介負責品牌／客戶之媒體策略規劃與執行，依據品牌目標、TA 與行銷需求，規劃適合的媒體組合與投放策略，並透過數據分析持續優化媒體成效。工作內容 • 依據品牌及行銷目標，協助規劃年度／季度／專案媒體策略與投放計畫 • 進行目標受眾（TA）、市場與媒體環境分析，提出媒體選擇與預算配置建議 • 規劃線上／線下媒體組合，包括數位廣告、社群、影音、搜尋、戶外、電視、廣播等媒體 • 執行媒體採購、下單、排期及素材上線等相關作業 • 追蹤媒體投放成效，分析曝光、觸及、點擊、轉換、CPM、CPC、CPA、ROAS 等指標 • 根據數據與市場反應進行投放優化，提出改善建議 • 製作媒體成效報告及專案結案分析，將數據轉化為具體洞察 • 與客戶、業務、創意、社群、數位及其他相關團隊協作，確保專案順利執行任職條件 • 具 1 年以上媒體企劃、數位行銷、廣告代理商或相關工作經驗 • 熟悉數位媒體投放與成效分析 • 具備數據分析能力，熟悉 Excel／Google Sheets/AI Skill • 具備良好的邏輯思考、溝通協調及簡報能力 • 能獨立規劃與執行專案，具備時間管理及多工處理能力 • 對媒體、廣告、消費者行為及市場趨勢具高度敏感度加分條件 • 熟悉 Google Ads、Meta Ads、LINE Ads、TikTok Ads 等廣告平台 • 熟悉 GA4、Looker Studio 或其他數據分析工具 • 具備品牌端或代理商媒體操作經驗 • 有整合行銷、KOL／網紅、影音或 OOH 媒體專案經驗 • 具備媒體採購及議價經驗 • 能製作具邏輯性的媒體策略提案與簡報 Location: Taipei - No. 77, Songgao Rd., Xinyi Dist. Brand: Carat Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

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