Job Description : Job Title: Senior Brand Manager - Beer DACH Location: Hamburg, Germany Contract terms: Permanent About the Function Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next. About the role We are looking for an experienced and commercially minded Senior Brand Manager to lead the strategy, growth and performance of our Beer brands. As the business owner for your brand(s), you will turn consumer and market insights into strong brand and commercial plans, working closely with distributors and customers to drive sustainable growth and excellent execution. Top Accountabilities Own Brand Strategy & Performance Lead the strategy and coordinate the success of assigned brand(s), driving growth, market share, brand health, profitability and return on investment. Turn Insights into Growth Leverage consumer, shopper, customer and market insights to identify expansion potential and translate global brand priorities into locally relevant strategies and plans. Lead Integrated Brand Activation Develop and execute integrated, omnichannel brand plans with distributor and agency partners, ensuring impactful activation across consumer and customer touchpoints. Drive Commercial & Financial Performance Partner with Sales, Finance, Supply and distributors to connect brand strategy with commercial execution, optimise marketing investment and deliver business commitments. Lead Partnerships & Shape Future Growth Build strong cross-functional, distributor and customer partnerships while identifying emerging consumer, channel and market opportunities to shape future brand, innovation and investment priorities. About You A degree in Marketing, Business or a related discipline, with 6–8 years of relevant experience in brand management, marketing or commercial roles, ideally within FMCG or consumer goods. Proven experience in owning brand strategy and annual brand plans, with a track record of delivering integrated, omnichannel campaigns and activations. Strong consumer, shopper and customer orientation, with capacity to translate insights and data into growth opportunities and commercial actions. Experience working with distributors, commercial partners and/or key customers, building strong partnerships and driving execution through others. Strong commercial and financial acumen, including marketing budget management, ROI evaluation and understanding of P&L drivers. Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority, as well as effectively manage agency partners. Strong analytical and digital capabilities, with curiosity around emerging technologies and AI-enabled tools, and the ability to balance strategic thinking with hands-on delivery. Working with Us Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. Ready to bring your best? This could be your opportunity. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Recruitment Scam Warning Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. Worker Type :Regular Primary Location:Hamburg Additional Locations : Job Posting Start Date : 2026-09-30 With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love. From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments. By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible. Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people. Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future. You’ll be empowered to learn, grow, thrive, and make a lasting impact. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ

Senior Brand Manager - Beer DACH.

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