fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.
As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.
About The Role
fal is redefining the creative technology stack for the Generative Media age. We’re looking for a high-performing Commercial (Mid-Market) Account Executive to join our growing team and help customers harness the power of AI to create, automate, and scale media generation.
If you thrive in fast-paced environments, love working collaboratively, and are motivated by helping companies innovate through technology, this role offers an exciting opportunity to be part of the future of AI infrastructure.
What You'll Do
Prospect into target mid-market accounts to generate qualified opportunities and consistent pipeline growth.
Leverage marketing-generated leads and outbound efforts to create demand for fal’s Generative Media infrastructure.
Partner with creative studios, AI innovation teams, and AI developers to identify new opportunities for adoption.
Execute each sales cycle with precision: conduct discovery, lead product demonstrations, align executives, and deliver business outcomes that drive long-term customer value.
Develop deep expertise in fal's Generative Media platform, its technical architecture, and its value proposition across industries.
Execute strategic campaigns to drive customer adoption and expand usage within accounts during the first 6–12 months post-sale.
Accurately forecast and manage pipeline using MEDDPICC and Command of the Message methodologies.
Collaborate cross-functionally with marketing, product, and engineering to surface insights and influence go-to-market strategy.
Adapt and thrive in a fast-evolving market, continually learning and innovating to meet customer needs.
Technologies You'll Use
Salesforce, Outreach, Gong, Clari, Apollo, fal Console.
What We’re Looking For
Experience in a closing sales role required.
Background in business development or SDR roles is a strong plus fal values sellers who understand full-cycle prospecting.
Proven and consistent track record of meeting or exceeding revenue targets in a mid-market territory.
Exceptional written and verbal communication skills with the ability to guide multiple stakeholders through a complex sales cycle.
A customer-centric approach with enthusiasm for helping organizations unlock creative potential through AI.
Ability to translate technical capabilities—such as inference optimization, orchestration, and generative models—into clear business outcomes.
Comfort operating in a high-change environment with curiosity, agility, and a growth mindset.
Willingness to travel as needed for key customer meetings, events, and team collaboration.
Why fal
At fal you’ll join a rapidly scaling company defining how AI moves from experimentation to production. This is an opportunity to shape the future of enterprise AI adoption—while building deep relationships with customers who are transforming their industries through intelligent technology.
What we offer at fal
Interesting and challenging work
Competitive salary and equity
A lot of learning and growth opportunities
We are currently hiring in downtown San Francisco.
We offer visa sponsorship and will help you relocate to San Francisco.
Health, dental, and vision insurance (US)
Regular team events and offsites
Compensation
$160,000-230,000 OTE + equity + comprehensive benefits package
U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:
fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.