As Commercial strategy manager, you will be responsible for developing commercial strategy, identifying role of segments/product groups and retailer channels within overall strategy and developing plans of how to achieve growth objectives with country manager
Reporting to the Country Manager, you will be in a highly visible, and cross functional role tasked with developing JDE’s commercial strategies on a 2-4 year horizon.
Role will create and execute strategic pricing as part of Annual Planning Process and will have ownership of pricing and promotional strategy recommendations for total Ireland, in line with overall brand price architecture. Ongoing evaluations and analysis of pricing and promotion strategy within the business rhythm
Develop pipeline of opportunities beyond Core Business AOP, supporting the 5 year Value Creation Plan by achieving/exceeding NOS/KG and GP/KG targets for the Irish business.. Collaborate with local and global marketing teams on NPD pipeline for designated category/segment(s) to ensure consistent delivery against NOS/KG and GP/KG targets.
You will come from a strong commercial background in an fmcg business and understand how to grow brands with customers. You are highly analytical and financial rigour and commercial acumen are strengths. You are ambitious for your future career and have the appetite to be at the heart of the business, influencing strategy and growth.
The key responsibilities of the Commercial Strategy Manager are:
- Build highly collaborative relationships with key internal stakeholders, including Marketing, Sales and Finance Leadership Teams in order to shape, develop and deploy RGM strategies.
- Create and execute strategic pricing as part of Annual Planning Process and will have ownership of pricing and promotional strategy recommendations for total Ireland, in line with overall brand price architecture. Ongoing evaluations and analysis of pricing and promotion strategy within the business rhythm
- Lead our annual Trade Terms providing support and key input to trade terms and JBP investments across key customers, customer contract principles and guidelines that deliver against both VCP (long term) and AOP objectives
- Develop our commercial strategy (profit pools/volume pools) to support growth at the top and bottom line, support the delivery of customer P&Ls including volume, RSV, GP & GP% measures through tailored customer focused plans. Bringing thought leadership in terms of vol/price/mix to unlock value creation and drive absolute GP.
- Improve efficiency and ROI through RGM initiatives across all the investment touchpoints within our customers P&Ls from promotion evaluations, shopper investment, terms counterparts and accruals management. Measured by improved customer margin YOY.
- Manage highly collaborative relationships with key internal stakeholders, including Sales, Marketing and Finance Leadership Teams in order to shape, develop and deploy growth strategies.
- Champion external focus; lead competitor analysis and insight into key market changes to inform JDE strategy
- Collaborate with local and global marketing teams on NPD pipeline to ensure consistent delivery against NOS/KG and GP/KG targets.
- Support, coach and develop other commercial team members and wider business.
Must haves:
- Minimum 5 years fmcg commercial experience across at least 2 disciplines from Revenue Growth Management, Customer Management, Brand Management, Category/Insight and Commercial Finance functions.
- Experience managing complex projects and transformational change experiences.
- Experience of X-functional project management incl Customer, Marketing, Finance and Supply chain.
- Proven at developing and executing growth strategies in retail.
- Experience of presenting insight and strategic recommendations to senior management.
- Full right to work in Ireland without company sponsorship
Desirables:
- Demonstrable associate leadership and coaching through line management and/or project leadership an advantage.
- Experience in commercial finance roles beneficial.
- Strong IT skills especially ppt, xls
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JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.