Job Overview We are looking for an experienced and driven O2O (Online-to-Offline) Manager (Singapore based) to lead and optimize our O2O strategies and operations across Japan and Korea. This role is responsible for ensuring a seamless integration between Chagee’s digital platforms and physical retail presence in both markets. You will oversee delivery operations, manage external partnerships, optimize performance metrics, and ensure a consistent customer experience across all touchpoints. This is a pivotal role that requires strong cross-cultural collaboration, market adaptability, and a deep understanding of digital and in-store user journeys. Key Responsibilities Regional O2O Strategy: Develop and implement tailored O2O strategies for Japan and Korea that enhance online-to-offline integration and drive market-specific growth. Delivery & Fulfillment Operations: Manage last-mile delivery operations and third-party partnerships in both countries to ensure service reliability, speed, and quality. Process Optimization: Identify areas for operational improvement and drive efficiency initiatives across both markets. Performance Analytics: Monitor key metrics such as traffic funnels, conversion, and Ads performance; analyze customer behaviors and derive insights to inform business decisions. Customer Experience: Ensure a seamless and consistent experience across all digital and offline touchpoints; respond promptly to escalations and service recovery needs. Cross-functional Collaboration: Work closely with store operations, marketing, tech, and product teams to align O2O initiatives with broader business objectives. Technology Integration: Support integration of online platforms with POS and store systems; evaluate new tools to enhance the customer journey. Market Research & Trend Monitoring: Stay informed of O2O innovations, market shifts, and consumer behaviors in Japan and Korea; proactively adjust strategies accordingly. Compliance: Ensure adherence to relevant local laws and regulations regarding O2O operations, digital payments, and delivery services. Team Management: Lead and mentor local O2O team members in both Japan and Korea, cultivating a high-performance, customer-first culture. External Partnership Management: Build and maintain strong relationships with delivery vendors, platform partners, and other third parties; lead contract negotiations and performance reviews. Preferred Skills & Qualifications Proven track record in managing O2O or e-commerce operations in Japan and/or Korea. Strong understanding of consumer behavior and logistics models in both countries. Excellent analytical skills with the ability to interpret data and translate it into actionable strategies. Proficiency in digital tools and data analytics platforms (e.g., Google Analytics, Power BI, etc.) Domain knowledge of Japanese/Korean markets is highly preferred. Strong leadership and team management experience across multi-market operations Ability to manage cross-functional collaboration and stakeholder engagement. Experience in food & beverage, retail, or QSR (Quick Service Restaurant) industries is a plus. Entrepreneurial mindset and ability to adapt quickly in a fast-paced environment. At CHAGEE, our people are at the heart of the brand. Every role plays an important part in how we serve our customers and grow the business. We focus on building a workplace where people feel supported, respected, and able to do their best work. We value teamwork, open communication, and accountability, and we encourage continuous learning through training and development opportunities. As we continue to grow across the region, our team members grow with us and take on new challenges and opportunities along the way. If you are looking for meaningful work in a dynamic environment with a supportive team, explore our open roles and see where you might fit in. Kindly submit your resume and indicate the role you are interested in. Our team will reach out should a suitable opportunity arise. We look forward to connecting and exploring your career path with CHAGEE.

Japan/Korea O2O Manager (Singapore-based).

more at Chagee.

Assistant HR Operations Manager

Assistant Marketing Manager

SG CREATIVE DESIGN

similar roles.

Chiropractor - Clinic Director

Chiropractor - Peoria, IL

Brand Manager I Neurology

Brand Manager | Immunology