Role Description We are seeking a dynamic and highly motivated Brand Marketing Manager to support CHAGEE’s international expansion in SEA. The successful candidate will be responsible for planning and executing brand marketing strategies across all offline channels and fostering the sharing of best practices across markets. This role requires a strategic thinker with a passion for brand marketing, market development and cross-functional collaboration. Role Responsibilities Play a pivotal role in crafting brand marketing strategy & plans across all offline marketing channels including partnership, communities, ATL, BTL and stores to drive brand growth and market share Lead & manage store launch projects across the market. Ensure that marketing campaigns and initiatives maintain brand integrity Monitor offline marketing performance and provide actionable insights to optimise initiatives Collaborate with cross-functional teams (Marketing, Operations, R&D, Supply Chain) to drive cohesive brand marketing strategies At CHAGEE, our people are at the heart of the brand. Every role plays an important part in how we serve our customers and grow the business. We focus on building a workplace where people feel supported, respected, and able to do their best work. We value teamwork, open communication, and accountability, and we encourage continuous learning through training and development opportunities. As we continue to grow across the region, our team members grow with us and take on new challenges and opportunities along the way. If you are looking for meaningful work in a dynamic environment with a supportive team, explore our open roles and see where you might fit in. Kindly submit your resume and indicate the role you are interested in. Our team will reach out should a suitable opportunity arise. We look forward to connecting and exploring your career path with CHAGEE.

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