The Vietnam DTC (Direct-to-Consumer) Operations Manager will be responsible for managing the CHAGEE APP channel operations, member operations, and private domain operations for Chagee VN's direct-to-consumer initiatives. This role involves optimizing operational processes, enhancing user engagement, and ensuring seamless integration between online and offline channels. The ideal candidate will drive operational excellence and support the strategic objectives of the user operations department. Key Responsibilities Channel Operations: Manage and optimize DTC channel operations, ensuring efficient and effective processes that enhance the customer journey across all touchpoints. Member Operations: Oversee the management of membership programs, ensuring member engagement and satisfaction through targeted CRM initiatives and programs. Process Optimization: Identify and implement process improvements to enhance operational efficiency and effectiveness. Data Analysis: Utilize data analytics to monitor and analyze operational performance, user behavior, and engagement metrics, providing insights for continuous improvement. Collaboration: Work closely with the regional UO lead and cross-functional teams to roll out campaigns Customer Experience: Ensure a seamless and consistent customer experience across all DTC channels, addressing issues promptly and effectively. Compliance: Ensure compliance with all relevant regulations and standards across operations. Qualification Strong knowledge of DTC operations, membership management, and private domain management. Excellent analytical and problem-solving skills. Outstanding communication and organizational skills. High degree of accuracy and attention to detail. Proven ability to manage multiple tasks and deadlines. Experience in managing operations in a digital business environment. Fluent in English and Vietnamese Language At CHAGEE, our people are at the heart of the brand. Every role plays an important part in how we serve our customers and grow the business. We focus on building a workplace where people feel supported, respected, and able to do their best work. We value teamwork, open communication, and accountability, and we encourage continuous learning through training and development opportunities. As we continue to grow across the region, our team members grow with us and take on new challenges and opportunities along the way. If you are looking for meaningful work in a dynamic environment with a supportive team, explore our open roles and see where you might fit in. Kindly submit your resume and indicate the role you are interested in. Our team will reach out should a suitable opportunity arise. We look forward to connecting and exploring your career path with CHAGEE.

DTC Manager (Membership & Loyalty) Vietnam.

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