ASOS is embarking on an exciting digital transformation, evolving our Product team with a powerful new way of working that places our digital products at the heart of our business. We are seeking a talented Senior Product Designer to play a pivotal role in ensuring its success.
We currently receive over 2.5 billion visits per year, have more than 23 million active customers, and over 50 million unique visitors per month. This creates a highly committed and exciting environment with opportunities to develop best-in-class digital products.
As a Senior Product Designer, you'll be an integral part of one of our many product development areas. We operate in a fast-paced, rapidly changing product org, partnering with cross-functional teams to solve real customer problems through experimentation and data-driven decision-making, leveraging AI to shape how customers experience and shop for fashion online.
We're building an immersive, personalised, outfit-based shopping experience, one that makes discovery feel less like searching a traditional product grid and more like you’re working with a personal stylist. We’re designing our app to be one of the most exciting destinations to discover your next look, while shaping our digital product org to be a place where craft, speed, and new ways of working enable us to deliver an exceptional customer experience.
Join us and be part of ASOS’s digital revolution.
Key Responsibilities:
- Own end-to-end design of native mobile experiences from discovery through to shipped, measured, and iterated product.
- Design and champion reusable patterns and components that scale across the mobile product, knowing when to use the design system and when to push it forward.
- Prototype early and often, in Figma, code, or AI-assisted tools, to make ideas tangible for your team and stakeholders faster than a deck ever could.
- Bring native platform craft: deep fluency in iOS Human Interface Guidelines and Material Design, with pixel-perfect execution and an eye for motion and interaction detail.
- Collaborate closely with a cross-functional team including product managers, engineers, business partners and stakeholders, driving end-to-end delivery and being accountable for the performance and success of your initiatives.
- Conduct and apply quantitative and qualitative research to validate design choices and keep decisions customer-led.
- Use AI tools as part of your own practice, for exploration, prototyping, and production, and help the wider team build that fluency.
- Champion the user and improve ASOS's accessibility standards in everything you ship.
- Understand the technology, data, and business logic underpinning the experiences you design, and design with those constraints, not around them.
- Communicate design decisions, trade-offs, and research findings clearly and early, and use that clarity to influence stakeholders.
- Stay close to what's next, new AI capabilities, native platform updates, and emerging interaction patterns, and bring that thinking into the work.
About You:
- You have significant experience designing native mobile products, with deep fluency in iOS and/or Android platform conventions and a portfolio that shows real craft, not just wireframes.
- You're a systems thinker — comfortable designing a single flow and the scalable pattern behind it, so the whole team moves faster because of your work.
- You prototype to think and to sell ideas and you'd rather show something working than pitch a static deck.
- You're AI-native in how you work: you use AI tools day-to-day in your own design process, and you're excited to design entirely new patterns for AI-driven experiences.
- You have a strong track record in user research and experimentation, translating quantitative and qualitative insights into confident design decisions.
- You're an expert in Figma and modern prototyping tools, fluent in building and evolving design system patterns.
- You communicate with clarity and confidence, able to articulate design rationale and influence senior stakeholders.
- You're adaptive, thrive in ambiguity, and bring a growth mindset to a fast-moving, product-led environment.
- You care, visibly, about the customer and about shipping work that's both beautiful and effective.
BeneFITS’
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role