MISSION :
In this role, you will be responsible for developing and executing strategic demand and lead gen initiatives, and maximize revenue growth to support the business objectives.
MAIN RESPONSIBILITIES:
- Plan, direct, and execution of the marketing and communication strategy and programs to increase customer interest and demand for products and services;
- Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing);
- Liaise with local market Marketing resources and key stake holders in connection with campaigns and events plan and develop a yearly marketing activity calendar, based on the prioritized initiatives, goals, and activities originating from the strategy;
- Development of relevant content to support use cases in order to drive targeted marketing campaigns;
- Support the delivery of all the required assets, collateral and campaigns.
- Oversee the creation and implementation of new initiatives based on business needs;
- Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification;
- Build sales pipeline for business unit’s broad range of products and services using marketing services delivery teams’ offering;
- Provide reports to management on marketing campaign performance and results (leads generation and lead conversion);
- Interpret marketing and customer data to identify new opportunities to best target business customers;
- Analyze and optimize campaign results and perform quarterly post mortems.
- At least 5+ years of experience of B2B marketing demand generation in Asia Pacific in Data - Business Intelligence solutions providers, Trade Technology, Rating Agencies industries;
- Bachelor's degree in Marketing or Communications or a related field.
- Self-improvements / development with Digital marketing experience certificates
- Experience of producing multi-channel marketing plans to generate brand awareness and leads for business development;
- Experience on both business and agency side advantageous.
- Experience in using marketing technology such as CMS, marketing automation (Eloqua) and CRM, Adobe, Canva, HTML;
- Experience of managing paid media, social and events;
- Good analytical skills;
- Highly organized & project management skills;
- Excellent communication skills;
- Strong collaboration & stakeholder management skills;
- Hybrid working model after the first month
- Great place to work: central and modern office
- Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
- Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
- Health care