Craft: Data, Analytics & Strategy Job Description: We are looking for an experienced and strategically minded Principal Analyst to join the highly commercial King Central Analytics team. Working with stakeholders from across King, and partnering with our iconic Portfolio titles including Candy Crush Soda Saga you will provide critical insights into the state and trend of our business that enable better decision making and drive impact. Your work will be crucial to help push the boundaries of how we understand our players and games. As a senior member of the Central Analytics team, you will set the standard for outstanding, holistic business insights. Your reporting will seamlessly combine King’s own data with player insights and market intelligence, pushing our understanding of game performance. As Principal Analyst, you’ll face ambiguous, broad business questions and will be responsible for distilling these into clear, structured analytical steps. Your core responsibility will be identifying and translating complex business challenges into actionable insights by formulating clear hypotheses, identifying the simplest yet effective KPIs, and uncovering critical insights that inform high-impact strategic decisions. Your insights will shape critical company-wide decisions and influence senior stakeholders across product, finance, and strategy. Your role within the Kingdom Lead the reporting to King’s Leadership Team across S&OP, Quarterly Reviews and OKRs to understanding key performance trends and identifying opportunities for growth. Establish and implement clear, actionable KPIs that efficiently capture the essence of complex business problems. Collaborate with business performance, tools & reporting (BPTnR) team to set up dashboards. Conduct insightful quantitative and qualitative analyses to identify underlying business drivers across our portfolio, often exploring secondary KPIs to uncover less obvious but crucial insights. Collaborate and foster relationships with stakeholders across the business, including game teams, analytics, marketing and strategy. Provide thought leadership in identifying opportunities for growth, operational improvements, and performance optimizations across King's game portfolio. Clearly communicate findings, actionable recommendations, and strategic implications to stakeholders, including senior executives and cross-functional teams. Communicate results in a clear and concise manner, with an understanding of data visualisation and the importance of drawing accurate conclusions from multiple data sources Skills to Create Thrills: You are a highly analytical and commercial problem solver. You can draw data driven business insights that will add real value to King. You are proactive and demonstrate the ability to learn quickly. Analytical Mindset: You excel in breaking down ambiguous business questions into structured hypotheses and easily measurable steps. You quickly grasp the essence of complex issues, identify meaningful KPIs, and prioritize analyses for maximum impact with minimal effort. Strategic Thinking: Demonstrated ability to connect analytical insights to business outcomes, understanding commercial impacts, monetization dynamics, and player behaviour. Influential Communication: Exceptional ability to synthesize and present findings clearly, shaping compelling narratives for executive-level stakeholders. Commercially Curious: Track record of asking questions and finding insights others overlook. Independent Operator: You are comfortable running processes and independently, identifying, diagnosing and rectifying problems. Technical Foundation: Advanced Excel skills, including analytical and scenario modelling. Proficiency in Power Point. Proficiency in data analytics environments; comfort navigating and querying SQL databases. Looker/ Power BI or equivalent, including dashboards and data modelling. Familiarity with experimentation methods (A/B testing, causal inference). KPI design, performance frameworks and data quality assurance. Bonus Points: Experience within mobile gaming, digital advertising, or similarly dynamic digital environments. Python or R for advanced analysis and automation. Advanced statistics, predictive modelling or experimentation. About King With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. Around 200 million people play a King game every month. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram. Applicant Privacy Policy We bring moments of magic to hundreds of millions of people every single day. We create unforgettable games that are loved around the world. We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players. Who we are King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch. We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company. Our passion Making great games is incredibly challenging but we’ve proven it can be done… and we see a world of possibilities ahead. We’re challenging ourselves to dream bigger in a Seriously Playful way. We’re experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined. We’re passionate about bringing moments of magic to our players and we’re not afraid to have fun along the way. Above all, we play as a team, helping each other have impact on a massive scale. And we’ll know we’ve outdone ourselves when we’ve inspired the world to play. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful! Together, we’ll create new experiences that raise the bar, delight billions of people, and redefine the world of games again and again. This Applicant Privacy Notice summarizes how the information you submit as a job applicant through this website will be handled and protected by King and its subsidiaries ("we" or "us") For full details regarding the types of information we may collect from you, how and why we use this information, and with whom we share this information, please see our Applicant Privacy Policy.

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