Primary Function of Position
Develop, lead and implement hospital marketing programs to drive technology adoption for prioritized customers.
Hospital Marketing Manager will have a critical role within the organization driving marketing strategies and enabling commercial teams to drive executive awareness, conversion, and advocacy for Intuitive.
This position will be responsible for development and coordination of various strategic and tactical hospital marketing initiatives. The individual will develop and scale best-in-class marketing assets, programs and standards to promote the value of Intuitive to executives and care teams across focus geographies. The role requires close collaboration with internal Intuitive stakeholders including other marketing departments, capital and clinical sales, training, clinical affairs, legal, regulatory, and compliance to execute key initiatives such as:
Engage in market research activities for lead generation.
Programmatic approach to developing deeper executive partnerships.
Market development to accelerate technology adoption in focus markets.
The individual is expected to operate in a fast-paced environment as a marketing expert leading programs, tool creation and programmatic market development.
Roles and Responsibilities
Robotic Assisted Surgery(RAS) Value Proposition to C-Suites and Care Teams
Support Technology Expansion: Develop and execute a strong awareness and activation plan for enabling key executive champions in target accounts in focus geographies to advance dV surgery adoption.
Support Programmatic Excellence in RAS through best-in-class practices observation, amplification and implementation across different accounts.
Peer-to-Peer Programs: Scale assets and programs established for executive value discussions such as peer to peer advocacy channels, webinars, and reference site visits.
Sales Enablement
Collaborate with the capital sales to ensure sales teams master the articulation of value messages, overcoming objections and provide impactful customer experiences.
Understand the promotion and messaging asset needs of sales teams and build these high impact sales enablement assets such as Reference selling toolkits, Executive profiles, success case studies, data driven dashboards, presentations, brochures, videos and handouts.
Enable and develop Robotic Health Care Ecosystem
Establish surgeon, care team, surgical center and ongoing relationships with the goal of making ISI the preferred industry partner for intelligent surgical care delivery.
Support the economic value of Clinical Evidence generation -
Marketing Capabilities:
Co-create the content and amplify the best-in-class practices for successfully running a robotic program
Account level Data-dashboards for Executive level decision making
Support advocacy events with Executives and care team members
Cross functional collaboration and alignment
Competitive Intelligence
· Lead the competitive intelligence function by monitoring market dynamics, competitor strategies, emerging technologies, and commercial trends to inform business decisions.
· Develop actionable insights through competitor benchmarking, win-loss analysis, pricing intelligence, and market research to strengthen commercial strategy.
· Translate market intelligence into strategic recommendations that influence portfolio planning, product positioning, customer engagement, and long-term growth priorities.
Establish a regular executive intelligence cadence, delivering insights and strategic implications to senior leadership and cross-functional teams.
Ecosystem Marketing
· Develop and execute ecosystem marketing strategies that strengthen partnerships across healthcare providers, professional societies, digital health organizations, policymakers, and industry stakeholders.
· Build strategic collaborations that enhance brand credibility, accelerate market development, and expand access to innovation across the healthcare ecosystem.
· Drive integrated stakeholder engagement initiatives that position the organization as a trusted thought leader and long-term partner in advancing healthcare transformation.
· Identify and cultivate new ecosystem opportunities that support commercial growth, advocacy development, and sustainable market expansion
Skill/Job Requirements
Education - MBA from a premier/tier 1 institute in India or abroad.
Experience - 6 - 8 years of total experience with minimum 3 years of marketing experience in a medical device, surgical or Pharma Company. Surgical and/or OR experience desired.
Proven ability to effectively position and message products/procedures and implement marketing programs to drive product/procedure adoption.
Demonstrated ability to work creatively amidst competing priorities to deliver high-impact marketing programs on-time and within budget to support overall marketing strategy and business objectives.
Results-driven attitude & a resolve to win
Entrepreneurial, collaborative, strategic thinker with excellent project management skills and ability to prioritize and plan.
Excellent interpersonal skills with emphasis on leadership, relationship development and influence management.
Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
Superior verbal/written communication and presentation skills, teambuilding, and interpersonal skills to work across multiple constituents.
Ability to travel - Up to 60%. Some international travel may be required
Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees who are nationals from countries currently on embargo or sanctions status.
Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).
For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.
This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.