- Build, launch and maintain lifecycle journeys across email, SMS, push and WhatsApp
- Keep segmentation, list health, deliverability and consent in good order
- Produce cohort and repeat purchase reporting, and say what it shows
- Run tests on timing, offer and journey logic, and write up what each one found
- Track channel cost and contribution so we know what each journey is worth
- Deliver the lifecycle calendar alongside onsite merchandising and creative
- Keep the automation platform configured, documented and working
- 2 to 4 years in CRM, lifecycle, email or retention marketing
- Hands-on in a marketing automation platform — you configure it yourself rather than brief someone else
- Comfortable with cohorts, repeat purchase rate and segmentation logic in a spreadsheet
- A test you ran, what it found, and what changed as a result
- Genuine care about deliverability and data hygiene
Preferred - E-commerce, marketplace or subscription background
- WhatsApp as a marketing channel
- HTML and a templating language such as Liquid for email builds