• Build, structure and optimise campaigns across Meta and TikTok
• Manage daily pacing against monthly budget and respond to performance anomalies
• Run a weekly creative testing cadence and brief creative accordingly
• Maintain account hygiene across audience exclusions, event quality, Conversions API and pixel integrity
• Report against paid GMV, ROAS and cost per acquisition
• Coordinate across paid channels to avoid overlap and cannibalisation
• Feed onsite and creative insight back into campaign strategy
• 3 to 5 years buying on Meta, with TikTok experience
• Independent ownership of significant monthly media spend
• Strong command of attribution, incrementality and measurement limitations
• Proven ability to brief and evaluate creative on performance
• Fluency working from measured data rather than platform reported figures
Preferred
• E-commerce or marketplace experience
• Server-side tracking implementation
• Multi-account or multi-brand experience