What you’ll do (responsibilities)
Naver Content & Ecosystem
- Take full ownership of Canva's Naver Blog as a core organic content channel, with end-to-end responsibility for editorial quality, consistency, and performance
- Build and maintain a strategically driven editorial calendar informed by keyword research, audience intent, and Naver platform dynamics, with the goal of improving visibility and rankings on Naver
- Plan, write, edit, and publish high-quality Korean-language content that is optimised for Naver discovery while remaining genuinely valuable for users
- Expand Canva's organic content presence beyond the Naver Blog by activating and adapting content for other relevant Naver surfaces such as Naver Café, Naver Knowledge iN, and Naver video formats
- Actively manage and engage with comments and community interactions on Naver to strengthen credibility and user trust
- Track Naver content performance and visibility, using insights to continuously refine editorial strategy and planning
Website Content & Optimization
- Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan
- Identify and prioritise high-opportunity keywords and content gaps to grow Canva's traffic share in the Korean market
- Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences
- Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers)
- Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement
- Maintain a high level of quality and consistency in alignment with Canva's brand guidelines
- Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality
Collaboration & Strategic Partnership
- Work closely with the wider Korea SEO team to align on goals, priorities, and SEO best practices that drive growth
- Support broader SEO activities such as keyword research, competitor analysis, and collaboration with SEO Generalist for content production
- Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs
- Contribute local market intelligence and user insights that inform content priorities and opportunity identification
- Build relationships across functions to understand how your content work supports broader country initiatives
Navigating the Evolution of Search & Discovery
- Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.)
- Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country
- Stay up to date on GEO/AEO evolutions and next-generation optimization techniques
- Be open to experimenting with new content formats and optimization approaches as the search landscape evolves
- Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends
Copywriter Team Building & Management
- Build and manage a pool of freelance copywriters to scale content production while maintaining quality standards
- Hire, onboard, and train copywriters on Canva's brand voice, SEO requirements, and content standards for the Polish market
- Create clear content briefs that guide copywriters to deliver high-quality, on-brand content efficiently
- Provide constructive feedback and coaching to help copywriters improve their work and grow their understanding of SEO and Canva's needs
- Empower copywriters to take ownership of their content areas while maintaining accountability for quality and deadlines
- Develop a quality assurance process to ensure all freelance-produced content meets Canva's standards before publication
- Foster collaborative relationships with copywriters, creating an environment where they feel supported and motivated to do their best work
AI-Powered Efficiency
- Leverage AI tools to enhance research, content drafting, and workflow efficiency
- Identify inefficiencies in existing workflows and lead improvements through AI-driven solutions
- Explore and evaluate new AI tools, sharing successful practices and strategies with the wider team
What we're looking for
Core Skills & Experience
- 5+ years of experience in SEO, Content Marketing, and/or Digital Marketing
- Native or near-native proficiency in Korean with business-level English
- Proven experience in SEO content writing and/or content marketing, with a portfolio demonstrating successful outcomes
- Strong copywriting and copy editing skills, including experience giving constructive feedback to other writers
- Deep understanding of Naver's content formats and preferences, including headings, structure, readability, and narrative flow
- Experience with editorial calendar planning and management based on keyword research, audience intent, and Naver platform insights
- Experience managing, guiding, or supervising other writers or freelancers (content quality oversight, providing feedback, coaching for improvement)
- Experience with publishing content in a CMS (content management system)
- Solid understanding of SEO fundamentals: keyword optimization, content structure, user intent, and how content fits within broader SEO strategy
- Familiarity with Google & Naver SEO tools like Ahrefs, Semrush, BlackKiwi, or similar platforms (bonus!)
- Experience using web analytics tools to understand how users engage with content and to measure content performance
- High attention to detail with the ability to closely follow detailed written instructions and maintain quality standards
- Strong time management: Ability to self-manage capacity, meet project deadlines, and balance multiple priorities
Cultural & Market Intelligence
- Deep understanding of local cultural and linguistic nuances that goes beyond language fluency—you know what resonates with audiences in your market
- Appreciation of local writing trends and content preferences, ensuring content feels native rather than translated
- Ability to identify opportunities specific to your market that may not be obvious from a global perspective
Collaboration & Communication
- Excellent communication skills: Clear, proactive, and transparent in both written and verbal communication
- Collaborative mindset: You build relationships easily, work well across teams, and contribute positively to team culture
- Willingness to give and receive feedback constructively, always aiming to improve quality and impact
Future-Oriented & Adaptable Mindset
- Business-driven: you think beyond content for content's sake — you understand how organic traffic connects to conversion and revenue, and use that lens to prioritise what you work on
- Commercially curious: you naturally factor CRO principles into how you structure, write, and optimise content — from headline framing to page layout to calls to action
- You set your own bar high: you define success in outcomes, not outputs, and hold yourself accountable to results that move the needle for the Korean market
- Curiosity about emerging channels: You're actively interested in how discovery is evolving—including AI search, LLMs, social search, and new platforms—and you're eager to learn
- Comfort with ambiguity: You can experiment with new approaches (like content formatting for AI-generated answers) even when best practices are still being established
- Channel-agnostic thinking: You understand that "SEO" increasingly means "discoverability"—whether through traditional search engines, AI tools, social platforms, or channels yet to emerge
- Data-driven adaptability: You can objectively assess what's working and adjust your approach based on performance and market signals
- Early adopter energy: You're the type of person who's already exploring how Canva appears in new discovery channels, bringing insights and ideas rather than waiting for direction
Preferred Qualifications
- Prior experience in SEO strategy development and planning
- Hands-on experience running or owning a Naver Blog or a similar owned content channel
- Experience with other Naver content surfaces such as Naver Café, Naver Knowledge iN, or Naver video formats (e.g. Clip, TV)
- Familiarity with YouTube SEO and video content discoverability, given YouTube's strong presence in the search landscape
The A-Player Standard
We're setting a high bar—because International is becoming Canva's biggest growth driver, and we need exceptional people driving it.
What "A-Player" means in this role:
- Strategic thinker: You define what should be done and why (not just execute)
- Relationship builder: You make collaboration easy and productive
- Problem solver: You're resourceful and resilient when challenges arise
- Data-driven: You use insights to drive decisions and demonstrate impact
- Ownership mindset: You act like it's your business, not just your job
- Growth-oriented: You're constantly learning, adapting, and improving