The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. The role partners with Media Operations, Analytics, vendors, and client stakeholders to develop media plans, monitor performance, manage budgets, and translate campaign data into recommendations that support client objectives.
What You’ll Do
- Develop data-informed media plans using audience insights, channel strategy, and client business objectives to support measurable campaign outcomes.
- Analyze campaign performance using GA4, Prisma, DoubleClick Campaign Manager, and reporting outputs to identify insights and optimization opportunities.
- Optimize digital media campaigns across programmatic, Google products, YouTube, connected TV, search, social, and other digital channels to improve performance.
- Manage media budgets, pacing, approvals, vendor relationships, and spend tracking to support accountable campaign delivery.
- Present campaign updates, performance insights, and strategic recommendations to clients, Media Operations, Analytics, and internal stakeholders.
Required:
- 5+ years of digital media planning experience, including 1+ year managing planning workstreams, team members, or campaign delivery across client accounts.
- Experience supporting healthcare, pharmaceutical, or life sciences clients, with responsibility for media planning, optimization, reporting, or campaign delivery.
- Hands-on experience with GA4, DoubleClick Campaign Manager, DoubleVerify, and Prisma for reporting, optimization, trafficking inputs, or campaign performance analysis.
- Experience managing digital media budgets, spend pacing, approvals, and performance accountability across biweekly or monthly reporting cycles.
- Experience planning or optimizing campaigns across programmatic, Google products, YouTube, connected TV, search, social, or other digital media channels.
- 2+ years of client-facing experience presenting media plans, performance results, insights, or recommendations, plus advanced Microsoft Excel and PowerPoint experience producing client-ready deliverables.
Desired:
- Comfort and enthusiasm for using AI as a regular part of how work gets done.
- Experience partnering with Media Operations, Analytics, Ad Ops, Creative, Strategy, or Client Services teams across integrated campaign delivery.
- Experience managing vendor relationships, partner communications, media opportunities, or external media recommendations.
- Experience adapting campaign plans, reporting, or timelines across multiple deliverables with shifting client priorities.
This posting is for a newly created role at Klick. The base salary range for this position is between CAD $80,000 - $95,000. The final amount offered will be determined based on several factors such as a candidate’s work location, their unique skill set, education, and prior work experience.
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Our Commitment to Inclusion
Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.