Trade Marketing Strategy & Planning
- Develop and execute trade marketing strategies aligned with company sales and marketing objectives.
- Plan annual trade marketing calendars, promotional roadmaps, and product launch support activities.
- Identify and drive key seasonal campaigns, retailer activation programs, and sales growth opportunities.
- Monitor market trends and proactively optimize plans to maximize business performance.
Retailer Engagement & Dealer Relationship Management
- Act as the primary marketing contact for dealers, distributors, and retail partners.
- Build strong partnerships and provide tailored marketing support to drive sell-in and sell-out performance.
- Collaborate with sales teams to align trade marketing initiatives with business objectives.
- Gather market insights and customer feedback to improve marketing effectiveness and customer satisfaction.
Promotional Campaigns & Dealer Programs
- Design, implement, and evaluate trade promotion campaigns to increase sales and brand visibility.
- Manage dealer incentive schemes, loyalty programs, and seasonal promotional activities.
- Develop customized marketing plans for key accounts and strategic partners.
- Coordinate co-branded campaigns and joint marketing initiatives with retailers and distributors.
POSM & Merchandising Management
- Plan, develop, and manage point-of-sale materials, merchandising tools, and promotional assets.
- Ensure all marketing materials comply with brand guidelines and effectively engage target consumers.
- Manage inventory, distribution, and lifecycle of POS materials and promotional merchandise.
- Maintain attractive and up-to-date retail displays to enhance brand presence at the point of purchase.
Event & Trade/Road Show Management
- Organize dealer conferences, customer events, incentive programs, and driving experiences.
- Manage event planning, logistics, vendor coordination, and on-site execution.
- Represent the company at trade exhibitions, auto shows, and industry events.
- Coordinate booth design, product displays, and visitor engagement activities to maximize event impact.
Cross-Functional Collaboration
- Work closely with Sales, Product, PR, and Digital teams to ensure integrated go-to-market execution.
- Coordinate external agencies, suppliers, and retail partners to deliver marketing programs efficiently.
- Share market intelligence and business feedback to support continuous improvement and strategic decision-making.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in Trade Marketing, Retail Marketing, Channel Marketing, or a related commercial function.
- Proven experience in developing and executing trade promotions, marketing campaigns, events, and retail activation programs.
- Resilient, adaptable, and able to perform effectively in a fast-paced environment while responding to diverse customer and business needs.
- Outgoing personality with excellent communication, relationship-building, and stakeholder management skills.
- Business-level English and native-level Japanese.
CV (Rirekisho) in Japanese and Work History in Japanese/English are required.
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CTJ_採用活動等における求職者等ハラスメント防止ルール
Continental Tire Japan is committed to providing a fair, respectful, and harassment-free recruitment process for all applicants and candidates. Please review our Job Applicant Harassment Prevention Rules below.
CTJ_Rules for the Prevention of Harassment Against Job Applicants and Candidates
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