Role Purpose
The Manager, Multiplatform Planning leads the strategic planning, optimization, and execution of promotional inventory across NBC Entertainment's linear and digital platforms. This role owns the promotional scheduling strategy, oversees day-to-day inventory management, and drives cross-functional alignment to ensure marketing priorities are executed effectively across all platforms. Partnering closely with Marketing, Programming, Project Management, and Network Operations teams, the Manager maximizes promotional opportunities, supports key business objectives, and ensures seamless campaign delivery while maintaining operational excellence.
Responsibilities
- Lead the strategic planning and scheduling of promotional campaigns to maximize audience reach, frequency, and engagement across NBC platforms
- Oversee promotional inventory management within Sintec, balancing NBC, Peacock, Sports, and cross-channel priorities to support business objectives
- Own the development, maintenance, and optimization of promotional logs, ensuring accuracy, on-air readiness, and alignment with programming and marketing priorities
- Serve as a strategic partner and key point of contact for Promotional Planning, building alignment across Marketing, Programming, Project Management, and Network Operations
- Oversee campaign setup and maintenance in Sintec, ensuring accurate promo codes, versions, lengths, flight dates, and asset management
- Provide strategic leadership for secondary campaign elements, collaborating with Program Operations and Project Management to align priorities, timelines, assets, and drive successful execution across promotional campaigns
- Proactively identify, troubleshoot, and resolve scheduling conflicts, inventory constraints, asset issues, tagging discrepancies, and other operational challenges
- Drive continuous process improvements that enhance operational efficiency, scheduling accuracy, and cross-functional collaboration
- Partner with Network Operations to ensure seamless execution of promotional inventory and business-critical priorities, providing responsive operational support and occasional off-hours coverage as needed
- Lead ad hoc projects, workflow enhancements, and cross-functional initiatives in support of evolving business priorities
Basic Requirements:
- Bachelor’s degree in Communications, Film, Television or related field
- Experience in media planning, broadcast scheduling, network operations, promotional strategy, or a related field
- Exceptional attention to detail and quality control skills
- Strong organizational, analytical, and problem-solving skills, with the ability to manage multiple priorities, timelines, and deadlines in a fast-paced environment
- Excellent communication and collaboration skills, with the ability to effectively partner across teams and adapt to evolving business needs
- Excellent computer skills, proficient in Microsoft Outlook, Excel, Powerpoint
- Self-starter who is proactive and resourceful
Desired Characteristics:
- Promo Scheduling experience a strong plus
- Strong interest in promotions, advertising and television
Additional Requirements:
- Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $80,000- $110,000 (bonus eligible)
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.