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Senior Media Activation Executive
About the role
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
Some of the things we’d like you to do:
- Audience research in syndicated and 1st party data sources
- Managing campaign launches across all relevant channels
- Responsible for In-flight campaign optimisation and hygiene to improve performance
- Responsible for producing campaign reports, including daily pacing, data inputting and providing insightful commentary and recommendations for clients
- Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of best practice for your primary channel
- Providing assistance for new starters
- Interact effectively within your client team, and with the client & suppliers for your account (and taking some level of client comms ownership within your account)
- Assist with internal data maintenance, issue identification and solution development that your team conducts
- Contribute to the testing plans of your clients, suggest new ideas for testing and own this for your channel, including planning, executing & evaluating tests with methodical accuracy
- Responsible for liaising with the Ad Ops team to ensure Data Integrity reports are accurate
- Flag pacing risks to Media Activation teams
A bit about yourself:
- Experience in media ad platforms (Search/GDN/DSP/Facebook)
- Google AdWords Certification OR Doubleclick Certification OR Facebook blueprint certification desirable
- Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed
- High attention to detail with an understanding of optimization levers across biddable platforms
- Excellent communication skills, both verbal and written
- Great analysis skills (including quantitative analysis) and proven critical thinking capability
- Adaptable and able to flex with changes in prioritization to meet new or changed goals
- Proficiency in Microsoft Excel is desirable
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.