SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:
SplitMetrics Acquire, a platform for automating and optimizing Apple Ads.
SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.
SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.
App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.
Why SplitMetrics?
For over 11 years, we’ve been at the forefront of the mobile marketing industry, building an ecosystem of market-leading technologies.
An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform.
Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
Integrated AI into our strategic approach since 2023.
Effectively collaborate across 20+ countries with a remote-first and supportive culture.
We’re looking for a hands-on Senior Product Manager to own and drive the Core product direction at SplitMetrics Acquire — a B2B SaaS platform for Apple Ads management.
This role is for someone who connects product decisions to real business outcomes, moves quickly based on market signals and GTM insights, and takes equal ownership of both delivery and adoption. You’ll work closely with cross-functional teams to ensure we’re not just building fast, but building what truly drives growth and customer value.
The team is responsible for driving campaign performance through optimisations, such as AI Bidding, Keyword Expansion Strategies, and automated rules based on external signals.
What you’ll be doing
— Product Strategy & Roadmap
Own and drive the quarterly strategy for the core team responsible for the performance optimisation part of the product
Define quarterly OKRs and initiatives in collaboration with your product team and aligned with the broader company strategy and OKRs
Translate signals from clients, Sales, CS, and the market into product priorities
— End-to-End Product Development
Lead discovery: client research and data analysis
Define the product vision for each initiative you work on from high-level concept to details
Write clear, structured PRDs for cross-functional teams (Engineering, QA, Design)
Partner with engineers to drive execution: align on scope, unblock dependencies, support delivery
— Adoption & Go-To-Market
Partner with Product Marketing on feature positioning and launch communication
Work with CS to drive adoption among enterprise clients
Define product UX copy (tooltips, banners, onboarding)
Track adoption and iterate based on data
— Cross-Functional Leadership
Work in tight alignment with GTM teams (Sales, CS, Marketing)
Ensure the product supports Sales in closing and CS in expanding accounts
Represent your area with internal and external stakeholders
About you
3+ years of Product Management experience in B2B SaaS, ideally with enterprise-facing products
Experience in mobile UA, AdTech, or performance marketing is a strong plus — you understand the client’s world
Experience working on ML products is a plus
Strong data fluency: comfortable working with large-scale performance data, experiments, and key metrics
Ability to extract insights and make decisions even with imperfect data or analytics setup
Solid understanding of A/B testing, incrementality, and optimization logic
Proven ability to connect product decisions to business outcomes (revenue, retention, expansion)
Experience writing clear, structured PRDs for cross-functional teams
Strong prioritization skills, balancing data, business context, and stakeholder input
End-to-end ownership mindset — from discovery through delivery to adoption
Comfortable operating in ambiguity and resource-constrained environments
Experience with AI-first software development lifecycle (AI prototyping, spec-driven development, personally delivering internal tools) is a plus
Ability to align Engineering, Sales, CS, and Marketing without direct authority
Strong communication skills (written and verbal)
Fluent English (B2+)
What is there for you?
Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.
Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.
Our Culture
At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:
Move Fast
Get Sh*t Done
Build Together
Strive for Transparency
Own What You Do
Learn + Share = Excel
Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.