Business Overview
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Overview
The Senior Associate, Content develops, recommends, executes and evaluates digital media plans from inception to completion with oversight from a Partnerships Manager. The Senior Associate works closely with the Manager to develop a plan that meets client’s budgets and objectives with clear rationale.
Responsibilities
- Attend partner meetings, maintain rapport, and provide clients with research data and media information
- Collaborate with team members to develop and manage digital media plans, providing guidance to associates
- Mentor and train associates, ensuring strategy integration into media choices
- Conduct industry research using various media tools and develop RFPs with media partners
- Continuously seek real-time opportunities to keep clients competitive and develop industry and partner POV's
- Oversee production timelines, creative development, and campaign implementation.
- Evaluate partner proposals, negotiate plan details, and manage budget allocation and optimization
- Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of investment strategies
- Manage day to day tasks for custom content programs
- Facilitate project management and organization of deliverables between clients & media partners for custom programs
Required Skills and Experience
- Experience with campaign management/ad serving technology and third party market research tools such as Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, and/or eMarketer
- Proficient understanding of accounting principles, data analyzing, and market research; knowledge in media math
- Excellent written and verbal communication skills
- Solid negotiating skills and experience collaborating with Strategy and Communications Design teams
- Proficient in Microsoft Office, specifically Excel and Word
- Proficient with MBox or equivalent Inventory Management system
Desired Skills and Experience
- Able to work as part of a team in a deadline-driven, high-pressure environment
- Strong written, verbal communication, negotiation, and presentation skills
- 1+ years of Media experience. Preferably as a Partnerships Associate Skills
- Proven problem solving ability
- Detail-oriented with exceptional organizational skills and multi-tasking capabilities
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com.