About the Role
As Founding GTM Lead, you will build and run the go-to-market motion for an early-stage legal technology company. You will turn initial demand into a repeatable revenue engine, owning the systems, positioning, and execution from first touch through customer expansion.
What You'll Do
Own the go-to-market funnel from pipeline generation through customer expansion and retention.
Run rapid experiments across channels, measure results, and scale effective approaches.
Build qualified pipeline through inbound and outbound programs.
Create and distribute content across professional and social platforms, blogs, and other channels.
Develop partnerships with vendors, startups, and community organizations.
Plan events, dinners, conferences, and other activities that build awareness and relationships.
Design client and partner gifting programs that support loyalty and referrals.
Define positioning, messaging, pricing, packaging, and sales collateral.
Build the go-to-market technology stack, including CRM, sequencing, enrichment, and automation tools.
Use customer and performance data to develop repeatable playbooks.
What We're Looking For
At least 4 years at a high-growth startup as a founder or in a leadership role across go-to-market, growth, or sales.
A track record of measurable results in pipeline generation, conversion, and revenue.
A systems-oriented approach, with the ability to build repeatable motions rather than one-off campaigns.
Comfort building from zero, testing ideas, and iterating quickly.
Strong organizational discipline, process rigor, resilience, and execution skills.
Engineering background or significant competitive achievement is a plus.
Willingness to work intensively, including weekends and extended hours.
Compensation & Benefits
Base salary range: $150,000 to $190,000 annually. Equity and visa sponsorship details were not provided.
Location
On-site in San Francisco, California, United States.