About the Role
Own paid acquisition for a consumer apps startup, starting with a couples app preparing for a major app launch campaign. You will manage growth end to end across this app and future products, with Meta as the primary channel and TikTok as a secondary channel.
What You'll Do
Manage campaigns in Meta Ads Manager and TikTok, including audiences, offers, budgets, and decisions to pause or scale.
Turn user-generated content into ads, brief creators, and produce a high volume of creative variants each week, using AI tools where helpful.
Track performance beyond the click using AppsFlyer, SKAdNetwork, and PostHog, optimizing for cost per install and cost per activated couple.
Assess each test within 24 to 48 hours and share a weekly performance report.
Work toward a target of about $2 cost per install at scale for the November campaign.
What We're Looking For
About 1 to 5 years of experience, with hands-on paid acquisition experience for consumer apps or app-install campaigns.
Direct experience managing real budgets in Meta Ads Manager or TikTok Ads, and the ability to demonstrate campaign work.
Strong ad writing skills, including creating hooks and copy, plus experience running frequent creative tests and briefing creators.
Comfort with mobile attribution and performance analysis, including CPI and downstream activation metrics.
Familiarity with AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
Experience building or growing a project of your own is a plus.
Location
On-site in San Francisco, California, or remote within the United States. Palo Alto is also listed as an available location.