Job Purpose:
The Deputy Head of Marketing will lead and execute a world-class marketing strategy for large scale energy event, enhancing its position as the world’s leading energy event. This role is responsible for driving audience acquisition, brand engagement and commercial success through data-driven, innovative and multi-channel marketing initiatives.
Key objectives include:
• Developing and implementing a long-term marketing vision that strengthens the event’s position in the global energy sector
• Delivering integrated campaigns to attract visitors, delegates, exhibitors and sponsors
• Leading and data-driven marketing strategies with detailed analytical insights
• Managing, motivating and developing a high-performing marketing team
This role works closely with sales, sponsorship, conference production and other internal departments to maximise the events reach and revenue potential.
Key Accountabilities:
Brand strategy and event positioning
• oversee the execution of the events’ brand strategy to maintain its leadership in the global energy industry
• Ensure consistent and impactful branding across all marketing channels and touchpoints
Strengthen the events’ reputation through high-impact marketing initiatives and campaign activations
Audience acquisition and engagement
• Lead the development and execution of data-driven marketing campaigns to attract key target groups, including visitors, delegates and exhibitors
• Utilise digital marketing, automation and analytics to optimise customer journeys and improve conversion rates
• Monitor campaign effectiveness, adjusting strategy based on performance insights
Commercial and partnership marketing
• Work closely with commercial teams to develop marketing initiatives that support revenue growth
• Oversee the development, negotiation and fulfilment of partnership agreements with media partners, industry associations and stakeholders
• Foster relationships with key industry bodies, government entities and regulators to enhance event credibility
Digital transformation and data strategy
• Lead the events’ digital marketing strategy, incorporating search engine marketing, paid social, CRM and marketing automation
• Oversee website management, content development and UX optimisation to enhance customer engagement
• Ensure robust database management and audience segmentation to improve targeting and campaign performance
Marketing performance and competitor analysis
• Establish key performance indicators (KPIs) and reporting frameworks to measure marketing effectiveness
• Conduct market research and audience insights studies to inform strategic decisions
• Monitor competitive activity and identify opportunities for differentiation
Job Context:
This role is central to the events’ commercial success and global reputation. The Deputy Head of Marketing will work closely with the conference production, exhibition sales and sponsorship teams to drive lead generation and conversions.
Collaboration will extend beyond the events team, involving partnerships with digital, data, technology and external agencies to deliver integrated marketing campaigns.
The role requires balancing leadership with hands-on execution, ensuring marketing efforts contribute directly to revenue, audience growth and brand positioning.
Qualifications, Experience, & Skills:
The candidate – what you’ll need:
Technical / Functional
• Minimum 2 years of experience in marketing management roles (experience within events, B2B exhibitions or media desirable)
• Bachelor’s degree required
• In-depth knowledge of marketing best practices, audience acquisition and digital marketing strategies
• Strong understanding of data-driven marketing, CRM, marketing automation and performance analytics
• Experience managing large-scale, multi-channel marketing campaigns
• Proven success in developing strategic partnerships and managing high-profile stakeholders
Personal Attributes / Interpersonal
• Exceptional written and verbal communication skills, including copywriting and presentation abilities
• Strong leadership and people management skills, with the ability to coach and develop a high-performing team
• Highly organised, with excellent time management and project management abilities
• Strong analytical mindset, with the ability to interpret data and translate insights into actionable marketing strategies
• Self-motivated, creative and results-oriented, with a proactive approach to problem-solving
• Ability to manage multiple priorities in a fast-paced, target-driven environment
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.