The Head of Brand Activations is responsible for ideating, negotiating, orchestrating, and leading all brand activations. This role drives a deep understanding of how brand activations contribute to sales and marketing goals, support company initiatives, and deliver premium, memorable experiences. The role also oversees talent and content strategy, ensuring activations are impactful, trend-aligned, and elevate brand presence.
Your Impact and Responsibilities:
- Define and manage the brand activation strategy to align with overall brand goals and objectives
- Lead activations from concept through execution, while developing and mentoring a high-performing team
- Identify, negotiate, and secure talent in alignment with leadership, ensuring brand fit and value
- Maximize talents to build brand awareness and deliver optimal cost per impression results
- Drive planning and real-time decision making to ensure seamless execution and content delivery
- Collaborate cross-functionally to share activation plans, results, and learning across departments
- Partner with agencies and internal teams to ensure activations stay on schedule and deliver higher ROI
- Provide on-site leadership for all high-profile activations and talent engagements
- Present compelling opportunities and activation plans to leadership with clear rationale and risk assessment
- Deliver trend forward, engaging content that enhances brand reach and consumer connection
- Continuously evolve brand activations through creative thinking and industry trend awareness
Travel Requirements:
- Up to 25 - 50%
- 10+ years’ experience in marketing, brand management, or related field
- Experience leading high-profile brand activations in a national or global consumer facing brand
- Strong experience engaging talent and negotiating large contracts with celebrities
- Bachelor’s degree in marketing, advertising, or related field required
- Knowledge of SAG requirements and other legal implications
- Self-driven, flexible, and highly energetic with strong written and verbal communication skills
- Detail-oriented, organized, and able to manage shifting priorities
- Thrive in a fast-paced environment and proactively engage in topical opportunities
All your information will be kept confidential according to EEO guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.