Job Purpose
The Head of Marketing is responsible for Andaria's marketing function end to end. The role leads marketing strategy, lead generation, events, brand and communications, with the aim of building a consistent pipeline of qualified opportunities for the commercial team. The post holder works closely with the Group Chief Commercial Officer as a trusted partner on commercial priorities, supporting the coordination of the commercial agenda, meetings and follow-up actions.
Key Duties and Responsibilities
Marketing strategy and planning
- Develop, implement and own the annual marketing strategy, plan and budget, aligned with the commercial targets set by the Group CCO
- Define target markets, segments and ideal customer profiles across payments, card issuing, embedded finance and FX
- Set marketing KPIs, including lead volume, qualified opportunities, cost per lead, pipeline contribution and event return on investment
- Report on marketing performance to the Group CCO monthly
Lead generation
- Identify, test and scale new lead generation channels, including outbound, LinkedIn, paid search, webinars and partner or introducer programmes
- Plan and run account-based marketing campaigns for priority prospects and verticals
- Agree lead qualification criteria and handover processes with Business Development, and ensure timely follow-up
- Maintain CRM data quality, marketing automation and campaign attribution
Events and conferences
- Plan and manage the annual events and conference calendar (e.g. Money20/20 Europe, Sibos, MPE, SiGMA)
- Evaluate events against expected pipeline and cost, and negotiate sponsorship and exhibition packages
- Manage exhibition stands end to end, including design, build contractors, collateral, promotional items, shipping and staffing
- Coordinate travel, accommodation and logistics for staff attending conferences and client visits
- Arrange pre-booked meetings with prospects and partners ahead of each event, and lead post-event follow-up
- Organise company-hosted events, including client dinners, roundtables and side events
Brand, content and communications
- Act as custodian of the Andaria brand, ensuring consistency across the website, sales presentations, proposals and social media
- Produce marketing content, including case studies, product sheets, newsletters and thought leadership
- Manage the company website and SEO, and support Product with launch communications
- Manage PR, media relations, award submissions and industry association memberships
Budget and supplier management
- Manage the marketing budget, tracking expenditure against return
- Select and manage agencies, designers, event contractors and freelancers
Commercial office coordination
- Work closely with the Group CCO on commercial priorities, ensuring actions and deadlines are progressed
- Coordinate the Group CCO's diary in relation to client meetings, events and business travel
- Prepare briefing packs, presentations and meeting notes for client and senior management meetings
- Record actions arising from commercial meetings and follow them through to completion
The post holder may be required to undertake other reasonable duties as requested by the Group CCO, commensurate with the role.
Skills and Experience
Essential
- Minimum 3 years' B2B marketing experience, including at least 1 year in a senior or lead role within payments, fintech, electronic money or banking
- Proven track record of generating measurable sales pipeline
- Demonstrable experience planning and delivering conference exhibitions and event programmes, including logistics and budgets
- Experience working with Compliance on marketing within a regulated environment
- Excellent written and spoken English
Desirable
- Degree in marketing, business, communications or a related field, or equivalent professional experience
- Professional marketing qualification (e.g. CIM)
- Working knowledge of LinkedIn Campaign Manager, Google Ads and website CMS platforms
- Knowledge of card issuing, SEPA, Swift, Faster payments or FX payments
- Fluency in an additional European language
Key competencies
- Strong organisational skills, with the ability to manage multiple events, campaigns and senior-level priorities at the same time
- High level of discretion in handling confidential commercial information
- Commercial awareness and a results-driven approach
- Confident communicator, able to represent Andaria at senior level
- Self-starter, comfortable working with a high degree of autonomy
Working Conditions
- Full-time, based in Malta
- Regular travel within the UK and EU, at times at short notice
- Occasional work outside normal hours, including evenings and weekends during conferences and events
What We Offer:
- Competitive salary
- Clear growth path and opportunities in a rapidly growing business
- Comprehensive health and wellness benefits package
- Hybrid Working and flexibility
- Professional development opportunities
- Collaborative and inclusive work environment
- Opportunity to make a significant impact on the company’s growth and success