JOB SPECIFICATION & DESCRIPTION
JOB TITLE : Account Manager
COMPANY : St. Lucia Times
REPORTING TO : Sales & Marketing Manager
JOB PURPOSE : St. Lucia Times is seeking a dynamic, results-driven Account Manager to join our Sales & Marketing team. This role is ideal for a highly organized professional who thrives in a fast-paced media environment and is passionate about building strong client relationships and delivering exceptional service
Education and Required Skills
- Bachelor's degree in Business, Marketing, or Communications, or related degree, or equivalent years of work-related experience.
- Strong interpersonal and communication skills, both written and verbal.
- Excellent organisational and time management skills, with the ability to prioritise tasks, multitask, and meet deadlines in a fast-paced environment.
- Proficiency in using Google Suite (Docs, Slides, Sheets, etc.) and experience with customer relationship management (CRM) software.
- Strong analytical and problem-solving skills.
- Detail-oriented, with a focus on accuracy and quality in all aspects of work.
- Self-motivated and able to work independently as well as collaboratively within a team.
- Adaptability and flexibility to navigate changes in the industry and respond to client needs promptly.
- Knowledge of the media and advertising industry, including current trends, competitor offerings, and best practices.
- Commitment to continuous learning and staying informed about industry developments and emerging technologies.
- A valid driver's license and access to reliable transportation for attending client meetings and events, as needed.
Main Duties and Responsibilities
- Develop and maintain strong relationships with assigned clients to ensure their needs are met and to foster long-term partnerships.
- Serve as the main point of contact between clients and the company, promptly addressing inquiries, concerns, and feedback.
- Work with clients to understand their goals and create strategies using the company's media offerings.
- Accurately and promptly process booking orders, Requests for Proposals (RFPs), media schedules, and advertising plans.
- Create and process booking orders for Freelance Sales Representatives and liaise between freelancers and the Accounts department to ensure accurate invoice distribution and timely payments before advertisement publication.
- Conduct regular customer satisfaction surveys and compile quarterly reports.
- Monitor and respond to incoming sales emails and calls for ad bookings and RFPs promptly.
- Ensure all contract requirements for assigned clients are fulfilled and renew contracts in a timely manner.
- Identify and present upselling and cross-selling opportunities to clients for approval.
- Collaborate with clients and internal teams to execute advertising campaigns on schedule and within budget, delivering publication proofs and performance reports promptly.
- Work with content, marketing, and creative teams to develop advertising products and programs that align with clients' objectives.
- Track client budgets, ensure all credits are utilised, and communicate proactively to maintain spending within agreed limits.
- Continuously update the Customer Success Management (CSM) database with sales activities and opportunities.
- Perform any other reasonable and related duties as assigned.
- Assist in coordinating client appreciation and networking events, presentations, advertising specials and promotions.
- Solicit the daily sales from each Sales Representative and update the Daily Sales Tracker accordingly.
CONFIDENTIALITY: You will be exposed to confidential and sensitive information and, therefore, you will be required to handle and keep such information in the strictest of confidence. A breach of this rule will result in disciplinary action being taken against you.
STANDARDS: You will be required to maintain a high standard of conduct in the company. This will extend to your interaction with all levels of staff in the company.
CUSTOMER SERVICE: To assist in maintaining the standards set by St. Lucia Times.
N.B. This document provides a high-level overview of your duties and responsibilities; it cannot detail all the related tasks that you will be expected to perform.