About MarcoPolo Learning
MarcoPolo Learning is a leading provider of innovative content, technology, and instructional support for early childhood education. Since 2013, we’ve impacted thousands of classrooms and hundreds of thousands of families across North America. Our Emmy-nominated MarcoPolo World School app and The Polos TV series bring STEM and global discovery to life for young learners.
Backed by top-tier investors, we’re on a mission to transform early learning at scale — and we’re looking for a Financial Controller who thrives in a fast-scaling, international SaaS environment.
Role Overview
Marco Polo Learning is building a self-purchase, subscription website and end-to-end buying experience for individual customers (a "bottom-up" growth motion, distinct from our top-down sales team). We're looking for someone who sits between product design and marketing: someone who can design the look, flow, and feel of the purchase experience, and who deeply understands how subscription businesses are built and activated — pricing and packaging, onboarding and activation sequences, trial-to-paid conversion, and retention. Implementation support (website build, integrations) is available via AI tools and an engineering partner — this role is not being hired primarily for coding ability. It is being hired for the combination of design judgment and subscription marketing/business judgment: what the funnel should look like, say, and do at each step, and why.
Key Responsibilities
- Design the self-purchase subscription experience: landing pages, sign-up, trial, and checkout — the layout, flow, and presentation of pricing/packaging.
- Design the activation and onboarding sequence: what a new user sees, is told, and is prompted to do after signing up, so they reach their first "aha" moment and convert to paid.
- Own the copy and messaging strategy across the funnel (emails, in-app messaging, landing pages) — writing it or directing whoever does.
- Partner with an engineering/automation resource and/or AI tools to get the designed funnel actually built and wired up — this role directs and reviews the build, it does not need to personally code it.
- Bring a proven subscription business background — pricing, activation, churn, and growth-loop thinking — so we are not starting from zero on funnel strategy or design.
- Define what to test (design variations, pricing, onboarding steps, messaging) and read the results to keep improving conversion and activation.
- Track and report on subscription funnel metrics: sign-ups, activation rate, trial-to-paid conversion, and early retention.
What This Role Is Not
- Not primarily an engineering or coding role — implementation support is available via AI tools and an engineering partner; this hire is for the design and marketing/business thinking behind the funnel.
- Not a purely visual/UI design role — this role needs design paired with subscription business and marketing judgment, not visual design alone.
- Not a pure automations/ops role — this hire owns funnel design and marketing strategy and directs engineering/AI resources for execution rather than building or automating internal systems.
Requirements
- Proven experience designing and/or growing a subscription or self-serve SaaS/consumer product — you can point to a funnel or subscription business you designed, built, or materially improved.
- Product design skills — able to design clean, conversion-minded web and email experiences (wireframes/mockups at minimum), not just direct a designer.
- Strong grasp of subscription business fundamentals: activation, trial-to-paid conversion, churn/retention, pricing and packaging.
- Hands-on growth marketing experience: email/lifecycle marketing, landing page strategy, basic analytics and experimentation.
- Comfortable directing a technical build (via AI tools or a partner engineer) even if not writing the code personally — enough fluency to know what's possible and review the output.
- Strong written English for copywriting and stakeholder communication with a US-based team.
- Self-directed: able to ask the right questions, propose a plan, and execute with minimal day-to-day oversight.
Nice to Have
- Experience in EdTech or a subscription product sold to consumers/parents.
- Familiarity with HubSpot, N8N, ClickUp, or similar tools already in use at Marco Polo.
- Enough technical/no-code fluency (Webflow, AI website builders) to prototype ideas quickly, even if the final build is handed off for implementation.
Engagement Details
Location: India-based (remote)
Engagement type: Contract to start, with potential to expand
Reports to: Founder / Leadership team
Works closely with: An engineering/automation team member who supports the technical build