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Job Title: Marketing Operations Manager (HubSpot)
Location | Remote
Time Zone | US Time Zones (EST–PST) | Full-Time position
Role Overview:
We are seeking a Demand Generation & Marketing Operations Manager with deep HubSpot Marketing Hub expertise and hands-on paid acquisition skills to drive qualified pipeline for a B2B technology company. This is a full-time, hands-on role. Your first focus will be owning HubSpot administration, lead lifecycle, and conversion tracking so that paid, email, and event programs are measured against sales-accepted leads and revenue, not form fills. The ideal candidate is data-driven, process-minded, and comfortable owning a marketing-sourced pipeline number.
Key Responsibilities:
Plan, launch, and manage Google Ads (Search, Performance Max, YouTube) and Meta campaigns, with LinkedIn used for account-based programs against a target account list
Own conversion tracking end to end, including UTM governance, GA4, HubSpot ad integration, and offline-conversion import to optimize toward qualified pipeline and closed-won revenue
Manage budget allocation by network and campaign against cost-per-SAL and pipeline targets, and restructure spend that does not produce qualified pipeline
Brief creative and landing pages, run structured tests, and report results weekly
Act as HubSpot Marketing Hub administrator, managing properties, lifecycle stages, lead scoring, workflows, lead routing, forms, and integrations
Define lifecycle stages jointly with sales (Lead, MQL, SAL, SQL, Opportunity) and enforce them through automation
Maintain database health, including deduplication, enrichment, suppression cleanup, and GDPR and CAN-SPAM compliance
Build HubSpot campaigns with spend items attached so attribution and ROI reporting work natively
Produce marketing-sourced and marketing-influenced pipeline and revenue reporting for leadership, reconciled against the sales pipeline
Plan and execute the email calendar, including product announcements, partner communications, webinar promotion, newsletters, and segmented, behavior-triggered nurture tracks
Monitor email deliverability and resolve root causes of bounce, spam, and unsubscribe issues
Own promotion, registration, lead capture, and follow-up for webinars and industry trade shows in partnership with sales and the SDR team
Run industry surveys and research programs that support thought-leadership content
Hand off leads to sales with clear ownership, stage, and next steps, and close the loop on conversion results
Required Qualifications:
Experience in B2B demand generation or marketing operations, including serving as the primary HubSpot Marketing Hub administrator for a company
Deep, hands-on HubSpot expertise: custom properties and objects, lifecycle design, workflows, lead scoring, lead routing, campaigns and spend items, multi-touch attribution, and custom reporting
Current HubSpot Marketing Hub and Reporting certifications, or the ability to earn them within 60 days of start
Hands-on Google Ads and Meta Ads management with a track record of optimizing to down-funnel outcomes through offline-conversion import
Strong data discipline, including clean segmentation, database hygiene, and a working knowledge of deliverability metrics
Comfortable owning a pipeline number and defending budget decisions with data to sales leadership
Experience marketing to technical buyers with long purchase cycles sold through channel partners
Strong written and spoken English with a clear, professional communication style, and the ability to document processes and definitions
Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.
Preferred Qualifications:
Experience in professional AV, broadcast, video technology, or education and government technology markets
Proficiency with GA4, Google Tag Manager, and Looker Studio; basic SQL
Familiarity with SDR enrichment and sequencing tools (such as Apollo, Clay, or Nooks) and how they integrate with HubSpot
Experience with webinar platform operations and trade show lead-capture workflows
Experience running LinkedIn Ads for account-based programs
Experience managing vendors and agencies, including SEO and content partners
Tools & Technology:
HubSpot Marketing Hub and Sales Hub
Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
GA4 and Google Tag Manager
Wistia, Zoom Webinars, and Typeform
Zapier, Apollo, Clay, and Nooks
Semrush or similar SEO tools
Google Workspace
Slack, Zoom, and other remote collaboration tools
Please NOTE:
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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