Job Title: Marketing Director
Location: West Palm Beach, FL
Reports To: Chief of Staff
Employment Type: Full-Time, On-Site
Expected Travel: 20%
About O’Keefe Media Group
O’Keefe Media Group is an independent media organization founded by investigative journalist James O’Keefe. OMG produces investigative reporting, undercover journalism, and original programming focused on matters of public interest, institutional accountability, and government and corporate misconduct. By combining the work of an experienced in-house media team with a nationwide network of citizen journalists, OMG seeks to equip Americans to document events, uncover facts, and bring important stories directly to the public.
Position Overview
O’Keefe Media Group is seeking a Marketing Director to expand its audience, increase revenue, and build a loyal community around O'Keefe Media Group news publication and My Price Is My Life Podcast, and future media initiatives.
This position leads audience development, digital marketing, paid advertising, sponsorships, merchandise promotion, and subscription growth across YouTube, X, Instagram, Facebook, email, podcasts, and emerging platforms. The Marketing Director will work across leadership, production, journalism, development, and operations to turn OMG’s content and mission into effective growth and revenue campaigns.
Success requires creativity, commercial judgment, initiative, accountability, and the ability to respond quickly in a fast-moving and politically sensitive media environment.
Areas of Accountability
Audience Growth and Engagement
Objective: Expand OMG’s reach and develop a loyal, engaged audience across its digital platforms.
Measures of Success
- Monthly reach, viewership, engagement, and subscriber counts grow consistently.
- Organic content and promotional campaigns increase awareness of OMG programming and investigations.
- Viewers increasingly convert into subscribers, members, donors, customers, and long-term supporters.
- Marketing decisions reflect audience behavior, platform performance, and organizational priorities.
Subscription and Community Growth
Objective: Build a sustainable paid membership community that strengthens recurring revenue and audience loyalty.
Measures of Success
- Paid subscriptions and recurring membership revenue increase.
- Member retention and engagement improve over time.
- Campaigns clearly communicate the value of membership and participation in the OMG community.
- Marketing funnels effectively move audiences from initial engagement to paid support.
Merchandise Growth
Objective: Establish merchandise as a meaningful and consistently growing revenue channel.
Measures of Success
- Merchandise sales and customer value increase over time.
- Product launches and promotions are coordinated across programs and platforms.
- Merchandise is effectively integrated into podcasts, livestreams, investigations, email, and social media.
- Campaign performance informs future products, promotions, and inventory decisions.
Content Marketing and Promotion
Objective: Create compelling promotional content that increases reach, engagement, and conversion.
Measures of Success
- Short-form clips, reels, trailers, thumbnails, copy, and calls to action are timely and engaging.
- Strong moments from My Price Is My Life, interviews, investigations, and livestreams are consistently identified and promoted.
- Campaigns increase click-through rates, watch time, sharing, and subscriber conversion.
- Content remains consistent with OMG’s mission, brand, and editorial priorities.
Paid Media and Campaign Performance
Objective: Use paid advertising and targeted campaigns to grow audiences and revenue efficiently.
Measures of Success
- Paid campaigns across Meta, YouTube, Google, X, and other platforms produce measurable returns.
- Customer acquisition costs and return on advertising spend improve over time.
- Campaigns effectively promote investigations, programs, memberships, merchandise, events, and strategic initiatives to new audiences.
- Budgets are managed responsibly and adjusted based on performance.
Cross-Functional Execution and Performance
Objective: Marketing initiatives are always coordinated, accountable, and continuously improving.
Measures of Success
- Campaigns are completed accurately and on schedule.
- Leadership, production, journalism, development, and operations remain aligned on priorities and timelines.
- Audience, revenue, sponsorship, merchandise, and subscription performance are tracked and reported consistently.
- Performance data and lessons learned inform future strategy.
- Risks, delays, and resource needs are communicated before they affect results.
Qualifications
- Five or more years of experience in digital marketing, audience development, media marketing, revenue growth, sponsorships, or related fields.
- Demonstrated success growing audiences, subscriptions, customers, or digital revenue.
- Experience managing organic social media, paid advertising, email campaigns, and conversion funnels.
- Strong copywriting, editing, campaign development, and presentation skills.
- Ability to analyze audience behavior, campaign performance, and revenue metrics.
- Strong judgment, organization, initiative, and ability to manage competing deadlines.
- Ability to collaborate with creative, editorial, development, operational, and executive teams.
- Willingness to work outside regular business hours when news developments or campaign needs require it.
Preferred Qualifications
- Experience in political, investigative, news, advocacy, or politically adjacent media.
- Experience marketing content to politically engaged audiences.
- Experience developing sponsorships, advertising partnerships, or other media revenue relationships.
- Experience growing paid subscriptions, membership communities, or merchandise sales.
- Experience editing short-form video and developing platform-specific promotional content.
- Familiarity with audience growth, customer acquisition, return on advertising spend, retention, and lifetime-value metrics.
- Passion for investigative journalism, citizen journalism, and independent media.