Growth Engineer - SEO, SEM & AI Search
3-Month Project | Potential to Convert to Full-Time | Remote in North America / Europe
About Virtasant
Virtasant is a global cloud technology and services company helping organizations build, modernize, and optimize their cloud, data, and AI environments. We work with companies on complex technology initiatives spanning cloud infrastructure, engineering, data, AI, and cost optimization.
The Role
We’re looking for a hands-on Growth Lead to own and execute Virtasant’s search-driven growth strategy across SEO, SEM, and emerging AI search channels, including GEO (Generative Engine Optimization) and GEM (Generative Engine Marketing).
This is not a role for someone who only develops strategy or manages agencies. We need someone who has personally built and executed successful growth campaigns and can demonstrate the business results they generated.
Your goal is straightforward: generate qualified B2B leads, pipeline, and measurable revenue from search and AI-driven discovery channels.
You’ll own the full search growth motion, from identifying opportunities and building the strategy to executing campaigns, optimizing content and landing pages, measuring attribution, and continuously improving performance.
The initial engagement will be a 3-month project, with the potential to transition into a full-time role.
What You’ll Own
Develop and execute an integrated search growth strategy across SEO, SEM, and AI-driven search.
Build, manage, and optimize paid search campaigns, particularly Google Ads, with a focus on qualified leads, pipeline, and revenue.
Identify high-intent search opportunities relevant to cloud, AI, data, FinOps, and technology consulting buyers.
Own keyword research, search intent analysis, competitive research, and content/search opportunity identification.
Execute on-page SEO and work through technical SEO issues affecting organic performance.
Optimize existing content, landing pages, and conversion paths to turn search demand into qualified opportunities.
Identify and test opportunities to improve Virtasant’s visibility across generative and AI search experiences.
Run ongoing experiments across messaging, keywords, landing pages, campaigns, and acquisition channels.
Build measurement and attribution from search → lead → qualified opportunity → revenue.
Establish performance baselines and use metrics such as qualified leads, conversion, CPL/CPA, pipeline, revenue, and ROAS to determine what should be scaled or changed.
Monitor performance and make hands-on adjustments based on results rather than simply reporting metrics.
Partner directly with leadership on growth priorities and opportunities.
What We’re Looking For
Proven track record of personally building and executing B2B search or growth campaigns with measurable commercial results, such as qualified leads, opportunities, pipeline, revenue, CAC/CPA, or ROAS.
Strong hands-on experience across SEO and SEM, including personally executing and optimizing Google Ads and organic search programs.
Experience connecting search and acquisition activity to downstream sales outcomes through analytics, CRM, and attribution.
Experience generating B2B demand in businesses with longer, higher-value sales cycles.
Experience in cloud, technology consulting, IT services, professional services, enterprise software, or a closely related B2B technology environment strongly preferred.
Understanding of GEO, AI search, LLM discovery, and how generative search is changing traditional search behavior.
Strong knowledge of the Google search ecosystem and relevant analytics and measurement tools.
Ability to identify growth opportunities independently and execute without requiring a large team or agency.
Comfortable moving between strategy, analysis, experimentation, and hands-on implementation.
Strong commercial mindset: success is measured by qualified leads, pipeline, and revenue—not traffic, rankings, or visibility alone.