About the Company
DNA Payments is a rapidly growing FinTech organisation, established in 2018. We are one of the UK’s largest independent payment providers, supporting over 60,000 merchants and processing more than £1.2 billion in transactions each month. Our mission is to simplify and enhance the way businesses accept payments through innovative and reliable solutions.
About the Role
As a Sales Executive - Corporate at DNA Payments, you will be responsible for identifying, acquiring, onboarding, and growing corporate merchants with annual card turnover of up to £5 million. Reporting directly to the Head of Corporate Sales. Working within the Corporate division, you will manage the full sales cycle from prospecting through to onboarding and go live, acting as the primary commercial contact for your merchant portfolio. You will proactively build and maintain a strong pipeline of opportunities, driving prospects through every stage of the funnel from Top of Funnel (TOFU) lead generation through to Bottom of Funnel (BOFU) conversion. You will collaborate closely with internal teams including Underwriting, Risk, Compliance, Integrations, Customer Success, and Technical Support to ensure a smooth and frictionless onboarding experience, while identifying opportunities for account growth and retention. This role requires a highly motivated self-starter with excellent pipeline management skills, strong commercial acumen, and a passion for helping merchants succeed.
Key Responsibilities
New Business Development
Identify, prospect, and acquire new corporate merchants.
Build and manage a healthy pipeline of qualified opportunities through outbound activity, inbound enquiries, referrals, events, and partner channels.
Manage prospects through the entire sales lifecycle from discovery to contract signature and go live.
Consistently achieve and exceed new business revenue and merchant acquisition targets.
Pipeline Management
Maintain a disciplined and structured sales pipeline, ensuring accurate forecasting and CRM management.
Demonstrate ownership of opportunities across all funnel stages: TOFU, MOFU and BOFU.
Produce regular pipeline reports and forecasts for management.
Maintain accurate records of all sales activity, opportunities, and forecasts within Salesforce.
Merchant Onboarding & Go Live
Own the onboarding journey for new merchants, ensuring a smooth transition from sale to live processing.
Work closely with internal stakeholders to remove barriers and accelerate merchant onboarding.
Ensure merchants understand DNA Payments products, services, and processes.
Act as the commercial lead throughout implementation and go live.
Relationship Management & Growth
Develop strong relationships with merchant owners, directors, and key decision-makers.
Identify opportunities for increased processing volumes, product adoption, and revenue growth.
Conduct regular account reviews and business performance discussions.
Support merchants during business expansion, platform migrations, or operational changes.
Internal Collaboration
Work closely with Underwriting, Compliance, Risk, Operations, and Technical teams to resolve issues and deliver exceptional merchant experiences.
Champion continuous improvements that support merchant growth and improve onboarding efficiency.
Ensure merchants are informed of new products, services, and platform enhancements.
Market Intelligence
Maintain strong knowledge of the corporate payments sector.
Monitor industry developments, competitor activity, and emerging market trends.
Provide market feedback to support product development and commercial strategy.
Qualifications
Minimum 2 years' experience in sales, business development, account management, or merchant acquiring.
Proven track record of achieving and exceeding sales targets.
Experience managing a structured sales pipeline from prospecting through to contract signature.
Experience within payments, fintech, merchant services, eCommerce, or other regulated sectors is highly desirable.
Required Skills
Commercial Skills
Strong prospecting, networking, and relationship-building capabilities.
Demonstrable ability to self-generate opportunities and convert leads into revenue.
Excellent negotiation, objection handling, and closing skills.
Ability to influence stakeholders and communicate value propositions effectively.
Industry Knowledge
Understanding of payment processing, merchant acquiring, gateways, and eCommerce platforms.
Familiarity with commonly used business software and payment integrations is advantageous.
Knowledge of the broader payments and fintech sector is desirable.
Knowledge of Salesforce CRM or similar sales management platforms would be highly desirable.
Personal Attributes
Self-motivated, ambitious, and driven to succeed.
Strong ownership mentality and ability to work independently.
Excellent organisational and time-management skills.
Results-focused with a proactive approach to winning new business.
Comfortable managing multiple opportunities and priorities simultaneously.
Strong verbal and written communication skills.
Passionate about delivering an outstanding merchant experience.
Key Performance Indicators (KPIs)
New merchant acquisition.
Annual card turnover (CTO) secured.
Revenue generated.
Lead-to-live merchant conversion rate.
Pipeline coverage and forecasting accuracy.
Time to go live.
Merchant retention and portfolio growth.
Salesforce adoption and CRM compliance.
Achievement of monthly, quarterly, and annual sales targets.
Equal Opportunity Statement
DNA is committed to diversity and inclusivity.