Your mission
The Team Leader Enrollment Advisor plays a vital role in leading and implementing strategies to attract a diverse and qualified student population to the college or university, combining strong sales/call center team management with strategic recruitment leadership. Reporting to the Head of Student Recruitment, the Team Leader oversees the recruitment team — including day-to-day sales floor performance — and collaborates with various departments to meet enrollment goals and promote the institution's offerings.Tasks and Responsabilities
1. Recruitment Strategy and Planning- Develop and execute comprehensive recruitment strategies to achieve enrollment targets while aligning with the institution's mission and values.
- Analyze market trends, demographic data, and competition to identify opportunities for reaching prospective students effectively.
- Manage local direct sales teams.
- Work collaboratively with the International direct team to achieve enrollment targets.
- Accountable for achieving enrollment targets.
- Lead, mentor, and manage the recruitment team, providing guidance, training, and performance evaluations.
- Foster a collaborative and results-driven team culture that emphasizes student-centered approaches and data-informed decision-making.
- Run 1:1s, performance reviews, and individual development plans, recognizing and retaining top performers.
- Manage the daily sales floor operation: lead distribution, speed-to-lead, call volume targets, and follow-up cadence.
- Monitor core call center KPIs (talk time, contact rate, conversion rate, lead-to-enrollment ratio) and adjust team strategy accordingly.
- Conduct regular call monitoring/listening sessions with structured feedback to improve pitch, objection-handling, and closing technique.
- Manage CRM and dialer/telephony tools to ensure accurate lead tracking and reporting.
- Build and maintain relationships with high schools, community colleges, educational agencies, and other key partners to enhance recruitment efforts.
- Represent the institution at college fairs, conferences, and other events to engage with prospective students and their families.
- Create and manage all events, open days, campus tours.
- Collaborate with the marketing and communications team to develop compelling messaging and promotional materials that highlight the institution's strengths and offerings.
- Utilize digital platforms, social media, and traditional marketing channels to reach and engage prospective students.
- Ensure messaging and scripts used by the sales team are compelling, consistent, and on-brand.
- Collect, analyze, and interpret data related to recruitment trends, application rates, and conversion rates to inform strategic decisions.
- Prepare regular reports and presentations for senior leadership detailing recruitment progress and outcomes.
- Include sales/call center performance and pipeline forecasting in reporting to senior leadership.
- Work closely with the admissions team to ensure a smooth and efficient application process, providing guidance on admission requirements, deadlines, and procedures.
- Implement strategies to enhance diversity and inclusivity within the student body by reaching out to underrepresented populations and promoting a welcoming environment.
- Develop and manage international recruitment initiatives, collaborating with international partners and organizations to attract and support international students.
- Collaborate with enrollment management and financial aid teams to optimize financial aid packaging, scholarships, and other incentives to attract and retain students.
Your Profile
- Bachelor's degree in a relevant field.
- Several years of experience in student recruitment, admissions, or related roles within higher education.
- Proven experience managing a sales team in a call center or high-volume phone sales environment, including hands-on experience as a sales agent prior to leadership.
- Strong leadership and team management skills, with the ability to motivate and inspire others.
- Excellent communication, presentation, and interpersonal skills.
- Data-driven mindset, with proficiency in data analysis and reporting.
- Familiarity with enrollment management systems and CRM software.
- Hands-on experience with CRM and dialer/telephony platforms and comfort managing real-time sales KPIs.
- Knowledge of marketing and communication strategies, particularly in the context of student recruitment.
- Understanding of higher education trends, demographics, and the competitive landscape.
- Commitment to diversity, equity, and inclusion in recruitment efforts.
- Ability to work collaboratively across departments and engage with external stakeholders.
- Ability to motivate and retain a team in a high-pressure, target-driven, high-turnover sales environment.
- Either native English speaker or proficiency level of English competency.