We are looking for a Growth Marketing Manager to help scale Mercanis's presence globally. This is a performance- and pipeline-driven role: you will own a number, not just a set of activities. You'll sit at the intersection of outbound and inbound, making sure both teams are aligned on target accounts and pipeline goals — and you will own the channels and campaigns that drive it. The initial focus is on the UK & DACH, and then globally, so you will have room to test what works beyond the core. Reporting to VP of Marketing, working in collaboration with Product Marketing, Field Marketing, Design, and Content.
Your Responsibilities on this role
Drive market expansion in the UK & Ireland region — build the regional campaigns and channel mix to grow pipeline in the market we're actively scaling
Grow Mercanis's market presence in the DACH market — build awareness and demand generation among procurement and operations decision-makers
Own a monthly pipeline number across your markets, and be directly accountable for hitting it
Be the connector between the outbound and inbound teams, aligning with the sales team on target accounts and lead handoff
Own and optimize paid acquisition across LinkedIn Ads, Google Ads, and other channels— managing budget, targeting, and creative testing against hard pipeline and CAC targets
Brief and ship SEO-driven landing pages and content to improve organic visibility and inbound lead quality, in a collaboration with the content writer
Plan and run campaigns targeting sign-ups for events, webinars, in a collaboration with the field marketer
Build and own full-funnel reporting and attribution in HubSpot (MQLs, pipeline, ROI), so we always know exactly what's driving pipeline — and iterate fast based on what the data shows & sales team’s feedback
Partner with Sales to sharpen lead-qualification criteria for each market
Run a continuous test-and-learn cadence — prioritize experiments by expected impact on pipeline and CAC, and kill fast what doesn't perform
Run experiments into new markets beyond the UK & DACH — small-scale tests on channels, messaging, and demand to see where it's worth doubling down next
Role requirements
5+ years of growth or performance marketing experience in B2B SaaS or tech, ideally at a fast-growing company, with a track record of hitting pipeline and revenue targets
Knowledge of HubSpot for campaign execution, lead scoring, and reporting
Knowledge of LinkedIn Ads, Google Ads, and Meta — hands-on experience planning, running, and optimizing paid campaigns against CAC and pipeline targets
Experience writing SEO briefs and working with content/design to produce landing pages that convert
Comfort working cross-functionally with outbound (SDR) and inbound teams to align on ICP and lead handoff & lead feedback
A performance-marketing mindset — you think in CAC, pipeline velocity, and ROI, and you're comfortable owning a number
A data-driven mindset — comfortable reading funnel metrics (MQL/SQL/pipeline/CAC) and turning insights into action fast
Comfortable navigating ambiguity and moving fast in a scale-up environment
Nice to have: experience growing a market in the UK and DACH region, background in procurement, supply chain, or other enterprise B2B software
Why to join us here at Mercanis?
A high-ownership role at a fast-growing, AI-native procurement scale-up
A hybrid of onsite collaboration in London or Berlin with a close-knit, international team
Competitive salary and equity package
Budget for learning, tools, and professional development
The chance to shape growth marketing strategy as we expand globally, starting with the UK & DACH