About Helin
At Helin, we empower industrial organizations to make faster, safer, and more informed decisions across maritime, offshore, renewable energy, and industrial operations.Our edge-to-cloud platform combines sensor, video, and machine data into a unified real-time view, enabling greater operational visibility, improved safety, and enhanced performance in remote and complex environments.
Joining Helin means becoming part of an international team of 60+ professionals representing 30+ nationalities, united by innovation, collaboration, and continuous growth.
Why this Role Matters
As a Senior Digital Marketing Specialist, you will support Helin's commercial growth by executing data-driven marketing initiatives that generate demand, strengthen brand visibility, and support pipeline development.This is a hands-on role for an experienced B2B marketer who enjoys combining creativity, technology, and analytics to drive measurable business results.
What You'll Achieve
- Generate qualified leads and contribute to pipeline growth.
- Increase Helin's visibility and credibility across target markets.
- Deliver impactful campaigns and content that drive customer engagement.
- Improve marketing performance through data-driven optimization.
- Support commercial growth through effective collaboration across teams.
- Execute multi-channel marketing campaigns across digital platforms.
- Drive demand generation, lead nurturing, and Account-Based Marketing (ABM) initiatives.
- Manage the company website
- Create and coordinate content including case studies, whitepapers, email campaigns, website copy, and video materials.
- Support webinars, trade shows, industry events, and customer advocacy initiatives.
- Partner with Sales, Engineering, and Leadership teams to develop customer-focused messaging and campaigns.
- Manage marketing automation activities and campaign performance within HubSpot and related platforms.
- Monitor and optimize marketing performance using HubSpot, Google Analytics, Salesforce, Power BI, and other reporting tools.
What You Bring
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 5-7 years of experience in digital marketing, demand generation, growth marketing, or lead generation within a B2B technology environment.
- Proven success generating qualified leads and supporting revenue growth.
- Experience with Google Ads, LinkedIn Campaign Manager, SEO, email marketing, and marketing automation platforms.
- Proficiency with HubSpot, Salesforce, Google Analytics, SEO optimization platforms such as Semrush and marketing reporting tools.
- Experience executing digital campaigns, content marketing, lead nurturing, and ABM initiatives.
- Strong analytical, communication, content creation, and project management skills.
- A proactive, results-oriented mindset with the ability to thrive in a fast-paced environment.
Nice to Have
- Experience marketing AI, industrial technology, cloud, maritime, offshore, or renewable energy solutions. Experience with events, webinars, and trade shows.
- Knowledge of CRO, A/B testing, Power BI, Lovable, CMS, WordPress, or AI-powered marketing tools.
Additional Information
- Location: Rijswijk / Hybrid
- Employment Type: Full-time
- Working Arrangement: Hybrid (3 days office / 2 days home)
What We Offer
- Competitive salary package.
- Pension scheme.
- SARs (Stock Appreciation Rights) plan.
- €3,000 annual learning and development budget.
- 24 vacation days plus public holidays.
- Complimentary office lunch.
- Fully covered commuting expenses.
- An opportunity to help shape the future of industrial intelligence and operational decision-making.
Our Recruitment Process
- Recruiter Screening (30 min, online)
- Peer Interview (60 min, online)
- Hiring Manager & Leadership Interview (60 min, onsite)
- Reference Check
- Offer Stage
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