Your role with us
We are looking for a Product Marketing Manager (f/m/x) to join the Workist Marketing team as soon as possible. As our first Product Marketing Manager (PMM), you will build the function from the ground up and own it.
This position is ideal for you if you already have some experience in product marketing and want to use that experience to help establish product marketing at Workist and take on responsibility for it. In this role, you will work closely with the Product, Sales, and Customer Success teams and report directly to the VP Marketing.
Your responsibilities
Develop positioning & messaging for Workist products and communicate them consistently across all platforms and channels
Plan new product launches in close collaboration with Product, Sales, and CS
Equip GTM teams with compelling materials such as sales decks, demo scripts, battle cards, and product videos
Conduct market and competitive analyses as well as buyer & user research, share your insights with other teams, and develop a competitive edge for Workist
Your profile
2+ years of experience in product marketing, ideally in AI/B2B SaaS
You have led successful go-to-market launches of new products/features, not just supported them
You have a passion for great storytelling and can explain complex products clearly and persuasively
You work analytically and measure your success based on data
You enjoy working at the intersection of Product, Sales, and CS and are skilled at coordinating and planning
You enjoy creating compelling content across a wide range of media formats and are confident using AI in your daily work
You are fluent in German (native level) and English (knowledge of other languages is a plus)