About the role
We are seeking a seasoned, hands-on Fractional Chief Marketing Officer (CMO) for a 6-month initial engagement (2 days/week) to build and steer our B2B SaaS demand generation engine.
Reporting directly to our CEO, you will bridge strategic marketing leadership with aggressive pipeline growth. You will own our Go-To-Market (GTM) execution across Europe and North America, refine our product positioning, and bridge the gap between marketing initiatives and sales outcomes.
If you excel at setting high-level strategic direction while directly guiding internal talent and managing specialized external partners, this role offers full operational ownership without the friction of a full-time ramp-up.
Your mission
GTM Strategy & Demand Generation: Build and execute a cohesive marketing strategy designed to accelerate paid MQL-to-SQL pipeline generation across EU and US
Performance Budget & Agency Management: Direct a €20k/month paid marketing budget (LinkedIn, Search, etc.) and steer external performance marketing freelancers to maximize ROI and lower acquisition costs
Product Messaging & Sales Enablement: Oversee the refresh of core commercial assets—including sales pitch decks, competitor battlecards, one-pagers, and product feature documentation
Website Redesign Leadership: Own the strategic direction for a 2-month website overhaul, partnering with an external design agency to optimize user journeys and increase demo request conversions
Team & Sales Alignment: Provide direct leadership and mentorship for internal marketing team members while maintaining daily alignment with our Sales team to ensure lead quality and pipeline flow
Your profile
Proven B2B SaaS Track Record: 8+ years of marketing leadership experience, with a clear portfolio of scaling B2B SaaS pipeline in both European and North American markets
Dual Expertise: Deep familiarity with performance marketing (google ads, LinkedIN) oversight alongside strong product marketing and positioning capabilities
Vendor & Agency Steering: Hands-on experience hiring, directing, and holding external design and performance agencies accountable to strict KPIs
Commercial Acumen: A numbers-driven mindset focused on metrics that matter—demobookings, traffic duration, MQL/SQL velocity, and revenue impact
Location: Based in or near Berlin (hybrid availability for key leadership syncs preferred)
Language Skills: English C2
What we offer?
Real Flexibility: A beautiful office in Berlin-Mitte (with an in-house gym!) and a hybrid setup that actually respects work-life balance
High-End Tech: Sell a product at the cutting edge of AI and Predictive Analytics
Culture & Perks: Regular team off-sites, and a high-trust environment where feedback is a gift, not a chore
Wednesday's in office in Berlin - 1 day home office possible