About SAMY
We weren't built to follow, we were built to lead.
Based in Old Street, London, SAMY is a dynamic agency that harnesses data and technology to create best-in-class strategies, creative, and campaigns. Our teams are fascinated by human behaviour, especially how it impacts online activity. We help brands maintain relevance by understanding their customers better through unrivalled research methodologies. We boast a diverse client list that includes global leaders like McLaren and The North Face, plus, we're a fun bunch with a diverse range of thoughts, ideas, and approaches.
We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
Instagram | TikTok | Culture page
Role Mission
As Community Manager, you will drive community strategy, audience engagement, and reactive content creation for a leading global FMCG brand in the food and snacking sector across the UK and Europe. You will foster active, passionate online communities across key social platforms, blending strategic engagement with hands-on content capture at the speed of culture. Balancing performance analytics with creative storytelling, you will champion the brand’s voice and convert social interactions into long-term brand advocacy.
Key responsibilities
Lead day-to-day community management and audience engagement strategies across social platforms including Instagram, TikTok, Facebook, and X/Twitter for key food and snacking accounts.
Capture and execute hands-on, social-first content (such as vox pops, behind-the-scenes, and trend-led clips) to capitalise on emerging culture and consumer trends in real time.
Define and implement proactive community engagement concepts that push creative boundaries, elevate brand presence, and drive meaningful audience participation.
Support content calendar development with community-powered insights, audience trends, and compelling copy that reflects the brand's unique tone of voice.
Monitor, track, and interpret community metrics using social analytics tools to deliver actionable insights in monthly reports and Quarterly Business Reviews (QBRs).
Conduct competitive benchmarking and platform trend analysis within the FMCG and snacking sectors to inform strategic decision-making.
Collaborate closely with internal creative and account teams to deliver impactful client presentations, manage stakeholder expectations, and guide clients on community best practices.
Skills & experience
Proven experience in social media and community management within an agency environment or consumer brand, ideally in the FMCG, food, beverage, or lifestyle sectors.
Hands-on mobile content creation and production skills (video capture, editing, vox pops) with a track record of translating social trends into high-performing content.
Deep expertise in key social platforms - specifically TikTok and Instagram - including strong knowledge of algorithm nuances, engagement features, and social-first culture.
Proficiency with social analytics, scheduling, and management tools (e.g., Meta Business Suite, TikTok Analytics, Sprinklr, Sprout Social) to interpret data and build strategic reports.
Exceptional written and verbal communication skills with strong copywriting capabilities and experience presenting strategy directly to key clients.
Benefits
Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.
Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.
Your well-being first – Enjoy peace of mind with unlimited holidays to recharge, and health coverage through MediCash.
The SAMY Mindset
Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.
We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.
We're not looking for people who think the same, we're looking for people who want to grow with us.
Here's what it actually looks like to belong here:
Be Kind — because respect, trust, and honest feedback make great teams stronger.
Go Beyond — because good is never enough when excellence is the standard.
Craft Together — because the best ideas don't happen in silos.
Enjoy the Journey — because growth lives outside the comfort zone.
Own It — because real impact starts with accountability.
If this feels like your kind of adventure, let's build something together.
Diversity & Inclusion
At SAMY, difference is not something we accommodate, it's what makes us stronger.
With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.
We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.