Evaluate new client opportunities by analyzing technical and reporting needs, setting expectations on pricing and analytical solutions, estimating required resources, margins, and profitability, and identifying potential added-value offerings.
Analyze and manage the client portfolio, with a focus on high-priority accounts, to assess profitability, resource allocation, workflows, and operational efficiency, identifying areas for improvement.
Support decision-making on client portfolio strategy by preparing profitability reports, summarizing key pain points, and proposing action plans for each client engagement (e.g., growth, restructuring, or phase-out).
Act as a supporting point of contact for clients during onboarding and integration phases, ensuring smooth adoption of media execution processes, tracking solutions, and reporting frameworks.
Be a client-facing technical expert, capable of translating complex technical concepts into clear, simple terms. Support clients during troubleshooting processes, explaining campaign insights, optimization opportunities, and the agency’s capabilities in terms of platforms, analytics, and reporting solutions.
Coordinate cross-functional teams to ensure accurate campaign setup, seamless platform integrations, effective tracking and measurement implementation, and reliable performance and profitability reporting.
Proactively identify risks and challenges, implementing effective solutions to mitigate them.
Act as an internal subject-matter expert on integration processes, supporting process optimization, scalability initiatives, and internal knowledge-sharing.
Requirements
3+ years of experience in digital marketing, preferably in a digital agency environment
Proven track record of successfully managing high-priority client accounts and driving revenue growth.
Strong understanding of digital marketing, web development, and other related services.
Experience in strategy development and planning for digital marketing campaigns
Team management experience
Excellent communication and interpersonal skills, with the ability to build rapport with clients and internal teams.
Strong client communication skills, including presenting strategies, tactics, optimizations, and campaign results, as well as handling day-to-day communication and status updates
Strong understanding of the difference between Performance and Media (tools, objectives, KPIs, analytics)
Highly organized with excellent project management skills, able to prioritize tasks and manage multiple deadlines simultaneously.