๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ณ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ณ-๐ญ๐ฌ ๐๐ฃ๐)
Experience: 1+ yrs
Location: Bangalore
Job Type: Full-time
We are looking for a creative and trend-savvyย Social Media & Influencer Marketing Executiveย to help build and grow a fashion brand designed forย Gen Z women, with a strong focus on individuality, self-expression, and contemporary culture.
The ideal candidate will have a strong understanding of Gen Z behaviour, fashion, social media trends, creators, and internet culture. You will play a hands-on role in building the brand's social presence, creating engaging short-form content, managing influencer collaborations, and developing an active online community.
Requirements
Key Responsibilities
- Own and grow the brand's presence acrossย Instagram, YouTube Shorts, Snapchat, Pinterest, and emerging social platforms.
- Develop and execute aย Gen Z-focused social media strategy and content calendar.
- Create and coordinate engagingย Reels, Stories, posts, short-form videos, and other social content.
- Stay ahead of emergingย Gen Z trends, memes, creators, music, fashion movements, and internet culture.
- Identify and build relationships with relevantย fashion, lifestyle, and micro-influencers.
- Manage influencer campaigns end-to-end, includingย creator identification, outreach, negotiations, briefing, content approvals, and performance tracking.
- Collaborate with creators and influencers to develop authentic, on-brand content.
- Monitor social media performance, includingย reach, engagement, conversions, and campaign ROI.
- Use performance insights to continuously optimise content and influencer campaigns.
- Work closely with founders and creative teams to develop compelling brand stories and campaigns.
- Build and nurture an engaged, active, and loyal online community.
- Identify new social platforms, content formats, and creator opportunities that can strengthen brand visibility.
- Support the development of a distinctive and culturally relevant fashion brand identity across social channels.
What Makes You a Great Fit
- 1โ4 years of experienceย in social media, influencer marketing, digital marketing, content, or a related field.
- Strong understanding ofย Gen Z culture, fashion, social media behaviour, and consumer trends.
- Hands-on experience managingย creators, influencers, influencer campaigns, or agencies.
- Strong copywriting, storytelling, communication, and content ideation skills.
- Comfortable creating, editing, and coordinatingย short-form video content.
- Excellent understanding of platforms such asย Instagram, YouTube Shorts, Snapchat, and Pinterest.
- Strong visual sense with a keen eye forย fashion, aesthetics, branding, and trends.
- Good organisational and project-management skills with the ability to manage multiple creator collaborations and campaigns.
- Strong negotiation and relationship-management skills.
- Data-driven mindset with an ability to understand social metrics and use insights to improve performance.
- Highly tuned into emergingย creators, trends, memes, music, and internet culture.
- Ability to identify content that is authentic, relatable, culturally relevant, and shareable.
- Passion forย fashion, social media, creator culture, and digital communities.
- Proactive, curious, and comfortable working in a fast-moving environment where experimentation and creativity are encouraged.