About the Role
We’re looking for a Direct Response Creative Producer to turn approved ad scripts into detailed visual direction for high-performing Meta ads. You’ll define how each script comes to life—from hooks and B-roll to talent, pacing, on-screen text, and editing style—with a strong focus on conversion.
Key Responsibilities
- Turn ad scripts into line-by-line visual direction and storyboards for video editors.
- Define hooks, shots, B-roll, pacing, transitions, on-screen text, and editing style.
- Select and direct UGC creators, talent, AI avatars, and AI-generated B-roll.
- Research competitors and winning Meta ads to identify new creative angles and formats.
- Collaborate with copywriters, editors, and media buyers to improve creatives based on performance.
- Apply direct-response principles across all creative execution.
Requirements
- Experience creating or directing direct-response video ads, ideally for DTC/e-commerce brands.
- Strong understanding of Meta ads, VSLs, UGC, hooks, and conversion-focused creative.
- Background in video editing, creative production, or performance advertising.
- Experience creating storyboards, visual briefs, or editor direction from scripts.
- Strong understanding of visual storytelling, pacing, and ad performance.
- Experience with AI creative tools, avatars, or AI-generated video/B-roll.
- Experience with heavy direct-response / VSL brands (e.g., City Beauty, Furlife, Dr. Marty Pets, Emma, Javy Coffee, Crown Naturale, or similar).
Benefits
- USD salary.
- Bonus:Per winning ad (uncapped).
- Location: LATAM - Remote