Media Strategy & Planning
- Collaborate with clients to articulate their capital market narrative and brand positioning, and develop tailored media communication strategies and proposals aligned with their business background, listing stage, and campaign objectives
- Identify differentiated communication angles based on industry dynamics and media preferences, helping clientsestablish clear market recognition at key IPO milestones
- Participate in client meetings and pitches, presenting communication strategies with clarity, addressing client queries, and driving proposal conversion
- Manage ongoing media retainer services for listed companies, developing annual communication plans and campaign-specific proposals around earnings releases, corporate announcements, and industry events to sustain consistent, positive capital market presence
Project Delivery
- Write and review a range of communication materials including press releases, media Q&As, and corporate content, ensuring accuracy and alignment with client messaging
- Support crisis and reputation management by assessing media sentiment, developing response messaging and communication recommendations, and coordinating media outreach to contain negative coverage
- Prepare post-campaign reports consolidating media coverage data, performance metrics, and execution reviews to build reusable project documentation
Media Relations
- Maintain ongoing engagement with domestic and international media contacts outside of active project cycles through information sharing, in-person meetings, and regular touchpoints to support effective collaboration during project periods
- Monitor industry trends and media reporting patterns; regularly audit and maintain an up-to-date media database
Requirements
Requirements
- ≥5 years of experience in financial PR; background in in-house IR/PR or financial communications agency preferred
- Solid understanding of mainland China or Hong Kong financial media landscape; familiarity with both and established media contacts a strong plus
- Strong writing and editing skills with the ability to independently produce and review financial communications materials including press releases and media briefs
- Clear communicator with strong client management and project coordination capabilities
- Knowledge of Hong Kong Stock Exchange listing rules and the HK capital markets ecosystem preferred
- Detail-oriented, highly accountable, and able to maintain quality output across multiple concurrent projects under pressure
- Bachelor's degree or above in Finance, Journalism & Communications, Economics, or a related field
- Fluency in written and spoken English or Cantonese; experience in overseas / international media communications
Benefits
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
- Performance Bonus