The Brand, Media & Influencer Marketing Specialist owns the day-to-day execution of BetKing's brand, media and influencer marketing activities. This role is the operational engine behind the brand: managing projects end to end, coordinating creative and media agency partners, keeping brand assets current, tracking the competitive landscape, and managing the company's brand ambassadors and influencers. This role exists to ensure campaigns are delivered on time, on brief, on budget and to a consistent brand standard, while keeping the Head of Marketing informed of progress and issues on a daily basis.
Key Responsibilities
Brand Project Management
- Own the day-to-day project management of brand marketing initiatives, driving projects from brief through to delivery.
- Maintain project timelines, trackers and status documents; anticipate risks and resolve bottlenecks before they affect delivery.
- Coordinate cross-functional inputs and keep all stakeholders aligned on scope, deadlines and deliverables.
- Provide the Head of Marketing with daily updates on project status, priorities, blockers and decisions required.
Creative Agency & ATL Campaign Management
- Serve as the primary point of contact for the creative agency on above-the-line (ATL) campaigns.
- Brief the agency, review creative output against the brief and brand guidelines, and manage revision rounds through to final approval.
- Coordinate material resizing and adaptation across formats and channels to ensure assets are fit for each placement.
- Follow up with agency partners to share project feedback and secure proof of deployment for delivered work.
Media Agency & Media Planning
- Liaise with the media agency on media plans, ensuring plans align with campaign objectives, budgets and timelines.
- Review, challenge and approve media schedules, and track delivery against the agreed plan.
- Collect and file proof of deployment for media placements.
Brand Asset Management
- Keep BetKing's media assets and brand asset library current, organized and correctly versioned.
- Ensure the latest approved assets are available to internal teams and external partners and retire outdated materials.
- Safeguard brand consistency across all assets and applications.
Influencer & Brand Ambassador Management
- Manage BetKing's permanent brand ambassadors and influencers against a monthly calendar, scope of work and defined deliverables.
- Track ambassador and influencer deliverables, ensure obligations are met, and manage relationships day to day.
- Source, brief and manage campaign-based influencers for specific initiatives.
- Ensure influencer content aligns with brand guidelines, campaign objectives and regulatory requirements.
Competitor Tracking & Reporting
- Monitor competitor brand, media and influencer activity on an ongoing basis.
- Produce regular competitor tracking reports with observations and implications for BetKing.
- Surface relevant trends and opportunities to the Head of Marketing.
Procurement, Vendors & Invoicing
- Liaise with the procurement function from the start to the close of each project, ensuring processes are followed and approvals obtained.
- Follow up on vendor invoices and payments to keep partners paid on time and projects unblocked.
- Maintain accurate records of purchase orders, invoices and payment status.
Reporting
- Keep the Head of Marketing updated on day-to-day items across all areas of responsibility.
- Compile and present regular status and performance updates as required.
Requirements
Qualifications
- Bachelor's degree in Marketing, Communications, Business or a related field.
- 3+ years' experience in brand, media or marketing project management, ideally within a fast-paced consumer brand, agency, or the betting/gaming, FMCG or telecoms sectors.
- Proven experience managing creative and media agency relationships.
- Hands-on experience managing influencers and/or brand ambassadors.
- Strong project management skills with the ability to run multiple projects simultaneously.
- Working knowledge of ATL campaign development and media planning fundamentals.
- Familiarity with procurement processes and vendor/invoice management.
- Excellent organisational, communication and stakeholder-management skills.
- High attention to detail and a strong sense of brand consistency.
Skills & Competencies
- Project management and organisation — delivering on time, on budget and on brief.
- Stakeholder and agency management — briefing, reviewing and holding partners to account.
- Attention to detail and brand stewardship.
- Analytical thinking — competitor tracking, reporting and turning insight into action.
- Relationship management with influencers and ambassadors.
- Proactive communication and problem-solving.
Benefits
- Up to 25 days annual leave - generous time off to rest and recharge, in addition to public holidays
- 13th month cheque - an extra month's salary paid out every December as part of your annual compensation
- Health insurance - comprehensive company provided medical cover for you, your spouse and up to 4 children.
- Life insurance - life cover provided in line with company policy, for added peace of mind
- Pension contribution - employer contributions made in line with applicable Nigerian pension regulations
- Daily lunch - free lunch provided at the office
- Company-arranged transport - transport to and from the office covered by the company
- Hybrid working - a flexible split of 3 days in-office and 2 days remote each week, based on operational needs
- Work From Anywhere - up to 10 business days a year to work remotely from a location of your choice, anywhere in the world
*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.