GUESS is a global leader in the fashion industry, renowned for setting trends and delivering high-quality, stylish products. We are seeking an experienced and results-driven Account Manager to oversee our retail operations in the Philippines and Vietnam. This key leadership role will be instrumental in driving sales performance, ensuring operational excellence, and fostering high-performing teams that embody the GUESS brand values. The Account Manager will play a crucial role in supporting our continued growth and success in the Southeast Asian market.
Purpose
- Strategic Leadership: Drive the growth and development of the brand in the Philippines and Vietnam market across all channels (retail, wholesale, and e-commerce)
- Brand Representation: Serve as the primary point of contact for the brand in the Philippines and Vietnam, ensuring strong alignment between the brand, distributor. and franchise partner
- Operational Excellence: Oversee the day-to-day operations of the Philippines and Vietnam market, ensuring compliance with brand standards and operational KPIs
Key Responsibilities
- Market Analysis: Conduct regular market analysis to identify growth opportunities, assess competition, and track the performance of the Philippines and Vietnam market
- Strategy Development: Develop and implement a comprehensive brand strategy for the Philippines and Vietnam, aligning with regional and global goals
- Partner Management: Build and maintain strong relationships with distributor and franchise partners, fostering collaboration and ensuring their success
- Operational Oversight: Monitor and manage the operational performance of the Philippines and Vietnam market, including store openings, visual merchandising, staff training, and compliance with brand standards
- Sales and Marketing: Collaborate with the marketing team to develop and execute effective sales and marketing campaigns in the Philippines and Vietnam
- Financial Management: Track and analyze the financial performance of the Philippines and Vietnam market, ensuring profitability and meeting revenue targets
- Team Leadership: Ensure the distributor has a high-performing team to support the growth and success of the Philippines and Vietnam market
Requirements
- Experience: Minimum 5 years of experience in retail, franchise management, or a related field, with a proven track record of success
- Market Knowledge: Strong understanding of the Southeast Asian market, including consumer trends, retail landscape, and cultural nuances
- Brand Management: Experience in managing and developing brands, with a focus on luxury or premium brands
- Leadership: Proven leadership skills, including the ability to motivate, inspire, and develop teams
- Communication: Excellent communication and interpersonal skills, both written and verbal
- Problem-Solving: Strong analytical and problem-solving skills
- Adaptability: Ability to adapt to changing market conditions and business needs
- Language Skills: Fluency in English and local language of the responsible markets will be preferred
- Travel: Willingness to travel frequently within the Philippines and Vietnam