Job Summary:
As a Senior Digital Marketing Executive at Creative Chaos, you will lead the development and execution of digital marketing strategies that drive brand awareness, engagement, and conversions. This role requires a strategic thinker with proven experience in various digital channels and a passion for data-driven decision-making.
Key Responsibilities:
- Plan, execute, and optimize multi-channel digital marketing campaigns across paid, owned, and earned media.
- Oversee social media strategy and content calendars for LinkedIn, Instagram, X, and YouTube to build community engagement and brand visibility. Manage and scale paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads) with a focus on ROI and lead generation.
- Collaborate with the content, design, and product teams to create campaign assets, landing pages, and performance-driven creatives.
- Implement and monitor SEO and SEM strategies to improve search visibility and organic traffic.
- Execute and optimize email marketing workflows for audience engagement, retention, and nurturing.
- Track and analyze campaign data using tools like Google Analytics, HubSpot, and Meta Business Suite, providing actionable insights for improvement.
- Support event and partnership marketing initiatives through digital promotions and performance tracking.
- Stay updated with emerging trends, tools, and best practices in digital marketing to drive innovation
Requirements
- Bachelor’s degree in Marketing, Media Sciences, Communications, or a related field (Master’s is a plus).
- 3–5 years of proven experience in digital marketing, ideally within tech, SaaS, or startup-focused environments.
- Expertise in Google Ads, Meta Ads, LinkedIn Campaign Manager, and marketing automation platforms (HubSpot, Mailchimp, etc.).
- Strong command of SEO, SEM, social media strategy, and performance analytics.
- Experience managing digital marketing budgets and optimizing campaigns for performance.
- Excellent communication and project management skills.
- Analytical mindset with the ability to translate data into insights and actions.
- Experience in ecosystem or community-based marketing will be an advantage.
- Experience in B2B marketing is preferred.