Job Summary:
The Shopify and Digital Growth Manager at Creative Chaos will oversee all aspects of our Shopify platform and drive digital growth initiatives. Your primary role will be to manage and optimize our Shopify e-commerce store while implementing effective strategies to enhance online sales and improve overall customer experiences.
Key Responsibilities:
- Manage daily operations of the Shopify store, ensuring the platform is running efficiently and effectively.
- Develop and execute strategies for increasing website traffic, conversion rates, and sales through various digital marketing channels.
- Optimize product listings, descriptions, and images to improve search visibility and customer engagement.
- Conduct market research to identify trends, competitive landscape, and target customer insights.
- Implement SEO best practices within the Shopify platform to maximize organic search performance.
- Analyze and report on key performance metrics to measure success and identify areas for improvement.
- Collaborate with cross-functional teams, including marketing, content, and design, to drive cohesive growth initiatives.
- Manage and optimize paid advertising campaigns to drive traffic and increase sales.
- Stay up-to-date with industry trends, Shopify updates, and best practices to continuously enhance the digital marketing strategy.
Requirements
- 5-7 years of experience in e-commerce management, specifically with Shopify.
- Proven track record of driving digital marketing initiatives and achieving growth objectives.
- Proficiency in Klaviyo for email marketing and automation.
- Strong understanding of Shopify's features, functionalities, and app integrations.
- Experience with SEO, SEM, email marketing, and social media marketing strategies.
- Excellent analytical skills with a data-driven mindset.
- Effective communication skills and the ability to work collaboratively with cross-functional teams.
- Detail-oriented with strong project management skills to handle multiple initiatives simultaneously.
- Familiarity with analytics tools like Google Analytics, Shopify Analytics, and other relevant platforms.